New Delhi, NFAPost: Mercedes-Benz India inaugurated the country’s first Mercedes-Benz Studio in Gurugram, Delhi NCR, making India one of only 14 markets globally to host this distinctive brand experience format.
Located at DLF One Horizon Centre, Gurugram, the Mercedes-Benz Studio is a first-of-its-kind urban destination that brings together design, craft, culture, community and modern luxury under the brand’s global promise of “Welcome Home.”
The Studio offers customers, enthusiasts and visitors an immersive space to engage with Mercedes-Benz beyond automobiles through curated experiences, exclusive collaborations and innovative brand interactions.
The Studio was inaugurated by Santosh Iyer, Managing Director & CEO, Mercedes-Benz India, who highlighted the evolving expectations of luxury customers seeking meaningful spaces to connect with brands in a relaxed and experiential environment.
Key Highlights:
• With Studio, Mercedes‑Benz is establishing inner-city brand spaces across four continents, in 14 of the world’s leading metropolises like Copenhagen, LA, Tokyo, Singapore, Warsaw, Munich, Bucharest and other cities
• The initiative combines immersive, interactive brand experiences with integrated sales functionality: a holistic approach creating a unique touchpoint with Mercedes-Benz that unites customer acquisition, brand loyalty and engagement along the customer journey
• India’s first ‘Mercedes-Benz Studio’ inaugurated in Gurugram at DLF One Horizon Centre
• Studio offers three key experiences: Lavonne Café, Mercedes-AMG PETRONAS X adidas merchandise and a test drive experience of Mercedes-Benz vehicles for customers
• Curated artisanship and culinary grandeur exclusively from Lavonne Academy of Baking Science
• CONCEPT AMG GT XX showcased in India for the first time: Three axial flux motors | AMG.EA high-performance architecture | Over 1,000 kW (1,360 hp) peak output | Top speed over 360 km/h | Approximately 400 km of WLTP range recharged in around five minutes | Over 850 kW average DC charging power | Drag coefficient of 0.198
• Mercedes-AMG PETRONAS F1 Team Range of e-bikes launched in India in partnership with EMotorad: City Edition, Track Edition and Rallye Edition | 250W rear hub motor with three power modes: Comfort, Sport and Sport Plus | Top assistance speed of 25 km/h | Range of up to 100 km | 5.5″ full-colour integrated display on a custom one-piece handlebar | 6061 aluminium alloy frame and forks | Tektro hydraulic disc brakes | Pirelli tyres | Smart Bluetooth helmet and charger included
• AMG e-bikes pricing: City Edition ₹4.20 lakhs | Track Edition ₹5.70 lakhs | Rallye Edition ₹7.60 lakhs (MRP, inclusive of GST); deliveries to commence from mid-September 2026
Mercedes-Benz India Managing Director & CEO Santosh Iyer said customer engagement with luxury has been evolving, as they desire specially curated spaces to enjoy spending time; experience the latest products, connect with the brand and immerse in an unmistakably familiar ‘Welcome Home’ feeling synonymous with Mercedes Benz.
“Mercedes Benz Studio presents this unhurried discovery, spending quality time, experiencing elevated culinary delight, making visitors feel welcome and interacting in novel, experimental ways. We are equally excited to showcase our alluring cars in the heart of the city, where customers can experience them in a relaxed and inspiring setting,” said Mercedes-Benz India Managing Director & CEO Santosh Iyer.
Mercedes-Benz India Managing Director & CEO Santosh Iyer said the company is confident ‘Mercedes-Benz Studio’ will create an immersive brand experience for customers, as Mercedes-Benz plans to expand this concept to other metropolises gradually.
“The Studio opens with a distinct AMG flavour for enthusiasts. The CONCEPT AMG GT XX showcases Mercedes-AMG redefining standards of performance with groundbreaking technologies and innovations, underlining an entirely new dimension of a sustained electric future for customers. The launch of AMG F1 PETRONAS e-bikes in India is a natural extension of the AMG brand. These world-class F1 e-Bikes will enable more AMG enthusiasts to connect with the brand’s unique DNA of performance, design and craftsmanship,” said Mercedes-Benz India Managing Director & CEO Santosh Iyer.
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