Mumbai, NFAPost: Capitalising on a strong sales performance in 2022, Porsche India is delivering on its promise to expand its retail network with the inauguration of five new facilities in one week as a keystone element in its strategic growth plan.
New Porsche showrooms in Bengaluru and Chennai, as well as newly renovated and reopened sites in Ahmedabad, Kolkata and Mumbai, were commemorated in back-to-back ceremonies during the week of 10 to 15 April 2023 to expand the existing network in India. The expansion brings the total of Porsche showrooms to eight, as well as a Porsche Studio in Delhi.
Porsche Middle East and Africa FZE Chief Executive Officer Manfred Bräunl said the roll out is an example of the assurance made by Porsche India to exceed market expectations and deliver Porsche levels of customer experience to an expanding market.
“India is an important market for Porsche. Porsche is the fastest growing automotive luxury brand in India over the last few years, which makes network development a particular priority. The expansion of our Indian network underlines that customer centricity is at the core of our strategy for this market,” said Porsche Middle East and Africa FZE Chief Executive Officer.
Porsche Middle East and Africa FZE Chief Executive Officer also said the inauguration of these five Porsche showrooms is in line with the company’s mandate to continue expanding retail footprint across the country, based on increasing customer demand.
Porsche India Brand Director Manolito Vujicic said the new dealerships have initiated operations with a maximum commitment towards its customers and prospects using state-of-the-art facilities and highly trained staff.
“These new showrooms demonstrate our commitment to expanding our presence in key markets and delivering an exceptional customer experience. We can now provide a seamless experience and ease of accessibility for all prospective customers across the country. We thank our stakeholders for their support to help us deliver such an ambitious target on time,” said Porsche India Brand Director Manolito Vujicic.
The new showrooms intend to take visitors on an immersive experience that will showcase Porsche’s history as well as its innovations in engineering, safety, performance, connectivity and efficiency. These will set the theme for future locations across the sub-continent catering to a larger, yet still niche market, including three new dealers appointed last year as the basis for its roadmap to future growth.
Porsche India Brand Director Manolito Vujicic said the company’s Bengaluru and Chennai facilities are new from the ground up while the Mumbai and Ahmedabad locations are major upgrades of existing facilities on their present sites.
“Our new investor in Kolkata has taken the same location where the previous Porsche Centre used to stand many years back and completely overhauled it so that it’s now considered a new facility ready to be inaugurated,” said Porsche India Brand Director Manolito Vujicic.
Porsche India enjoyed its best ever sales performance in 2022 with a 64% growth over the previous year, as the all-new electric Taycan completed its first full year on sale. Buyer interest remained strong across its SUV and sports cars segments, with a 69% growth in the sales of SUV models highlighted by the top-selling Cayenne.
