● India’s first women-first sexual wellness brand offering stigma-free, pleasure-positive intimate products and comprehensive sex education.
● Funds will be used to expand product offerings, strengthen content and brand positioning, and scale distribution across new channels.
● Their Sex Ed Masterclass on healing from sexual trauma won the prestigious UN Laadli Media & Advertising Award for Gender Sensitivity in 2024.
● Round saw participation from Bala Sarda (Vahdam Teas), Saurabh Munjal (Lahori Zeera), and Kirti Jangra (Animall Technologies), alongside Chandigarh Angels Network (CAN).
● So far, Inflection Point Ventures has invested over INR 810 Cr across 210+ startups.
New Delhi, NFAPost: That Sassy Thing, India’s first sexual wellness brand for women, has raised around Rs 6 crore. Their seed round has been led by IPV (Inflection Point Ventures).
Notable entrepreneurs and investors such as Bala Sarda (Vahdam Teas), Saurabh Munjal (Lahori Zeera), Kirti Jangra (Animall Technologies) have also joined the cap table over the two rounds. The company also saw participation from Chandigarh Angels Network (CAN).
Founded in 2021, That Sassy Thing is disrupting the highly underserved sexual wellness market with a women-first, stigma-free and fun approach. Their range of products—full body massagers, aloe-based lubricants, intimate washes—combine safety, discretion, and thoughtful design. Beyond products, the brand has pioneered a comprehensive, sex-education-first approach, offering India’s first free, credible sex-ed masterclasses online.
The brand was cofounded by Sachee Malhotra and Himanshu Bhalla, a husband-wife duo, who bring over 2 decades of combined experience across the sexual wellness, D2C, and creative consultancy sectors.
Sachee Malhotra holds a Master’s in Brand Communications Strategy from Virginia Commonwealth University, US and has previously worked on brands such as Arata, VegNonVeg, Smoke Vodka, Damensch, Zeno Health, noon.com etc.
Himanshu Bhalla is a Shaheed Sukhdev College of Business Studies (DU) graduate and has led creative mandates for marquee names like UNESCO, Penguin Books, and Manforce Condoms through his brand consultancy.
Inflection Point Ventures Founder & CEO Vinay Bansal said as an investor, he believes that women’s sexual wellness and educationare among the most overlooked and underfunded areas in the consumer lifestyle space.
“That Sassy Thing is boldly flipping the script—not just with well-designed products, but also with inclusive, credible sex education that’s changing the way women engage with themselves. We’re proud to back their mission and help them scale this important movement,” said Inflection Point Ventures Founder & CEO Vinay Bansal.
The brand has grown 200% YoY and served over 50,000 customers across India. Products are available via their website and major quick-commerce platforms like Blinkit, Zepto, and Swiggy Instamart. They’ve also started retailing at select cafés in Delhi NCR—reflecting a cultural shift and rising acceptance.
Their biggest strength lies in a women-first brand ethos that combines safe, playful product innovation with a mission to normalize conversations around pleasure, sexual health, and body literacy. With an engaged digital community and educational campaigns, That Sassy Thing has created a strong niche that merges commerce and culture.
That Sassy Thing Cofounder Sachee Malhotra said sexual wellness needs a rebrand and for too long, women have been ignored or objectified in this space.
“We’re changing that narrative by focusing on women’s needs—vaginal wellness, PCOS, menopause—and giving them stigma-free access to products and education. With this fundraise, we’re doubling down on brand, team, and category-defining solutions,” said That Sassy Thing Cofounder Sachee Malhotra.
Expressing happiness over the company’s fund raising efforts, That Sassy Thing Cofounder Himanshu Bhalla said the market is massive and deeply untapped.
“With rising global exposure and changing mindsets, we’re poised to create India’s largest sexual wellness brand for women. The response has been overwhelmingly positive, and this is just the beginning,” added That Sassy Thing Cofounder Himanshu Bhalla.
The brand’s Healing from Sexual Trauma masterclass had won the UN Laadli Media & Advertising Award for Gender Sensitivity 2024.
The Indian sexual wellness market is projected to reach ₹24,000 crore by 2030. While male-focused brands have long dominated, there is an increasing push for gender-inclusive, wellness-driven narratives, creating immense room for growth in women’s sexual wellness.
About That Sassy Thing: That Sassy Thing is on a mission to build India’s boldest and largest sexual wellness brand for women—one that empowers, educates, and celebrates pleasure. With strong fundamentals and a culture-first approach, the brand is paving the way for a new era of stigma-free wellness.
About IPV: Inflection Point Ventures (IPV) is an angel investing platform with over 23,500+ CXOs, HNIs, and Professionals to together invest in startups. The firm supports new-age entrepreneurs by providing them with monetary & experiential capital and connecting them with a diverse group of investors. IPV has launched a $50 million CAT 2 VC fund, Physis Capital, to invest in Pre-Series A to Series B growth-stage start-ups. The fund has already deployed capital in two startups so far, with a few deals in advanced stages of pipeline.–
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