New Delhi, NFAPost: In a significant stride towards elevating India’s luxury fashion landscape, the renowned menswear brand Brioni, a gem in the crown of the French luxury group Kering, has made its debut on the subcontinent. The much-anticipated arrival has been orchestrated in collaboration with DS Luxury, a distinguished entity under the Dharampal Satyapal Group Limited, marking a strategic move to tap into the burgeoning market of affluent Indian consumers.
The inaugural boutique, nestled in the opulent precincts of Delhi’s Chanakya Mall, not only signifies Brioni’s grand entrance into the Indian market but also reflects the brand’s commitment to providing an immersive luxury experience. The boutique is poised to showcase a meticulously curated collection of ready-to-wear clothing and accessories, further enhancing its allure with bespoke services that epitomize personalized luxury.
Mehdi Benabadji, the CEO of Brioni, expressed optimism about the brand’s reception among Indian consumers, emphasizing the distinctive savoir-faire that Brioni brings to the world of fashion. This move aligns seamlessly with DS Luxury’s strategic vision of introducing iconic luxury brands to discerning consumers across diverse segments, reaffirming the group’s commitment to setting new standards in premium retail experiences in India.
Ritesh Kumar, the promoter of DS Luxury, exuded confidence in patrons recognizing and appreciating the sophistication and exclusivity that Brioni represents. This boutique not only reinforces DS Luxury’s dedication to delivering the utmost in luxury fashion but also solidifies its role as a prominent arbiter of premium retail experiences in the Indian market.
The foray of DS Group, known for its FMCG products under the Catch brand, into high-end fashion and lifestyle is a testament to the group’s commitment to offering a diverse range of premium experiences to the Indian consumer. Beyond Brioni, the group’s luxury portfolio already boasts illustrious names such as Berluti and Tom Ford, with earlier ventures into the high-end chocolate market with the Swiss brand Laderach.
India’s growing appetite for luxury is undeniable, and Brioni’s entry is timely. Euromonitor International projects the country’s luxury goods market to reach $8.5 billion in 2023, marking a substantial increase of $2.5 billion over 2021. This impressive surge underscores the evolving preferences and increasing purchasing power of Indian consumers in the luxury segment.
As Brioni opens its doors in Delhi, the collaboration between the French luxury giant and DS Luxury not only adds a new chapter to India’s evolving luxury retail landscape but also heralds a promising era for luxury enthusiasts in the country. The fusion of Brioni’s timeless elegance and DS Luxury’s commitment to delivering unparalleled experiences sets the stage for a symbiotic relationship that is poised to leave an indelible mark on the Indian luxury fashion scene. The allure of French sophistication now beckons to India’s discerning fashion connoisseurs, promising a tapestry of opulence and refinement.
