Bengaluru, NFAPost: Wipro Consumer Care – Ventures, the venture capital arm of Wipro Consumer Care & Lighting, has invested in Gynoveda which is focused on addressing women’s healthcare issues including gynecological and lifestyle related disorders faced by them from puberty to menopause.
Gynoveda was founded in 2019 by the husband-wife duo Rachana Gupta and Vishal Gupta along with gynecologist Dr. Aarati Patil in an attempt to help women aged between 14- and 45-years cure disorders such as infertility, PCOS, irregular menstrual cycles, etc.
Wipro Consumer Care – Ventures Managing Partner Sumit Keshan said the company is excited to form this association with Gynoveda which work on noble causes of how to address the oft-ignored aspects of women’s health.
“We believe that there are large unaddressed needs of women who suffer and live with these problems where Gynoveda is already making a visible impact with their offerings as well as educational initiatives. The strong team of Vishal, Rachna and Aarti has all the elements to make Gynoveda formidable with the aim of reaching a larger population.” said , , . “This is aligned with our interests in health and wellness space, in addition to our existing focus on personal care, fragrances, food, nutrition, etc. This is the 10th investment from our fund” he added.
“Our philosophy is that we can solve gynecological disorders for women, without putting them on life-long medications. We can help them get rid of gynecological problems in a time period of 6-8 months or one year, based on their chronicity,” co-founder and CEO Vishal Gupta said. “Gynoveda has so far improved the health of 3 lakh women residing in 20,000 pin codes of India” he added.
With an aim to revolutionize the $9.6 billion global women’s healthcare industry, Gynoveda sells proprietary formulations certified by the United States Food and Drug Administration (FDA) and India’s National Accreditation Board for Testing and Calibration Laboratories. It sells these products via its website as well as ecommerce marketplaces such as Amazon, Flipkart and Nykaa. They have strong initiatives on providing expert consultations thru tele-consultation mode, educational materials thru blogs and videos, webinars etc,” said Wipro Consumer Care – Ventures Managing Partner Sumit Keshan.
About Wipro Consumer Care and Lighting
Wipro Consumer Care and Lighting, a part of Wipro Enterprises, is among the fastest growing FMCG business in India. Wipro Consumer Care’s business includes personal wash products, toiletries, facial care products, wellness products, home care products, electrical wire devices, Domestic and Commercial Lighting and seating solutions. It has a strong brand presence with significant market share across segments in India, Southeast Asia, and the Middle East.
