New Delhi, NFAPost: Union Minsiter of State for Information and Broadcasting Dr L Murugan said India should make itself the hub of global filmmaking.
Addressing the participants of the startup pitching session at Cannes Next, Union Minsiter of State for Information and Broadcasting Dr L Murugan said with more than 2000 films being produced in so many different languages every year, India is the largest producer of films, full of talented and creative filmmakers.
“With a 1.3 billion population, it offers one of the biggest and most lucrative movie markets. India is a great land of storytellers and movie makers and now it is emerging as a content hub of the world,” said Union Minister of State for Information and Broadcasting Dr L Murugan.
He further added that being one of the largest producers and consumers of smartphones, movies now find their way to every individual through OTT platforms and other internet-based media, thus giving direct access to individual movie watchers.
“With one of the biggest pools of technical and software talent, India has necessary skills and technology available in the modern business of films, especially in the field of technical aspects of film making,” said Union Minister of State for Information and Broadcasting Dr L Murugan.
The Minister also informed the audience that audio Visuals is the area where technology marries art. and highlighted that new technologies like blockchain, deep learning, AI and VR are making inroads in the movie making sector for good.
“The content translations, and effective sub-titling are breaking down the barriers once posed by the languages. With the focus on Digital India and Startup India by Prime Minister Narendra Modi, India today is one of the most vibrant startup ecosystems in the world. With more than 100 Unicorns, the march led by young tech-savvy Indians is going strong,” Union Minister of State for Information and Broadcasting Dr L Murugan.
Thanking the leadership of the country Union Minister of State for Information and Broadcasting Dr L Murugan said it is because of Prime Minister Shri Narendra Modi and Union Minister Anurag Singh Thakur that India is strongly focussing on Audio Visual Sector as a Champion Sector.
Encouraging the start-ups the Minister said that Animation, Virtual Reality, Gaming, and extended Reality are the ever-expanding areas where young startups can pitch in with their fresh ideas.
“We are in the age of large scale technology-led disruption in every business, and Movie making is no exception to this. The old traditional way of business is fading away and newer structures, hyper localisation of marketing, individual preferences and tastes, all contribute in the large scale entry of technology in Movie Making,” Union Minister of State for Information and Broadcasting Dr L Murugan.
Expressing happiness that 5 startups from India were pitching in Cannes Dr Murugan said he hopes their ideas will influence the producers,and financers and business enthusiasts, and get a wider platform for their product.
The Minister also commended the organisers for the excellent initiative at Cannes Next, which has given a prominent platform to budding talent and startups in the field of audiovisual production and movie making.
Cannes Next is an executive conference and innovation-driven business development platform, exploring the future of the entertainment sector. It is a unique gathering enhancing partnerships and fostering business opportunities by connecting world-class creativity with cutting-edge business and technological innovation.
This is a new segment inspired by top-tier visionaries and decision-makers through a tailor-made series of inspiring conferences, keynotes, and panel discussions; to grow the network with creatives, clients, and tech companies, among our various events.
Along with the above it would encompass networking of various country representatives with executives and entrepreneurs, attending startup pitching sessions, and exploring new business opportunities.
These are startup labs which are being introduced at Cannes 2022 to encourage young entrepreneurs looking for international funding for sponsoring their projects pertaining the Audio Visual & Film Industries.
Five Indian start ups pitched their ideas today at Cannes Next:
1. Pocket Aces Pictures Pvt. Ltd. (Founder: Aditi Shrivastava)
Pocket Aces is India’s leading digital media entertainment company, whose mission is to solve boredom. The company operates five socially distributed content brands: FilterCopy (short videos), Dice Media (multi-episode web series), Gobble (lifestyle videos), Jambo (young-adult animation shorts) and Nutshell (infotainment videos), as well as a direct-to-consumer platform: Loco (game streaming and e-sports app) and Clout (a talent management network).
2. Kroop AI Private Limited (Founder: Jyoti Joshi)
Kroop AI is a 360° ethical synthetic data solution platform.
Its sophisticated audio-visual deep learning-based platform The Artiste generates high quality videos with digital avataars with just audio or text as input. The platform is geared towards creating data for the MetaVerse. The same platform through its VizMantiz API enables organisation in detection of unethically generated synthetic media, where some other person is being impersonated.
What they Offer?- Fast and High Quality Audio and Video Generation, Hyper personalized campaigns, Lip synchronization, State-of-the-art Deepfake Detection, Audio Deepfake Detection, among others News outlets where Kroop AI has been used- VC Stories, INC42, Outlook Group, YourStory.
3. VerboLabs Languages (OPC) Pvt Ltd (Founder: Prithvi Jain)
VerboLabs is an ISO 9001:2015 certified language solutions company.
In the last 5 years, we have localized over 100 million words & 3000+ hours of audio/video content for over 350 clients, in 70+ major global languages.
We have a large pool of over 2000 professional localization experts & 800 dubbing artists. Our two levels of quality assurance allows us to deliver the best localized content faster and easier.
4. Roots video (Founder: Jayarajan Rajasekharan Nair)
Roots Video is yet another regional OTT Roots, an OTT that brings Films, TV shows, Web Series, Documentaries, and much more!
Roots OTT platform was launched by MT Vasudevan Nair. The first release on the platform was the movie Backpackers starring Kalidas Jayaram.
Through the platform, subscribers can watch vintage Malayalam hits and the latest content from new filmmakers. What sets Roots apart from other platforms is that it combines film, culture, and nature under one roof.
5. Gamitronics (Founder: Rajat Ojha)
Gamitronics is a leading game development company with a huge success record in video games and theme park industries with award-winning & chart-topping games & theme parks. Gamitronics is currently focusing on PartyNite which is India’s very own metaverse running on cosmos blockchain and has set records like organizing a concert with 20M viewership and doing events with several top brands & even government. Some of the marquee events were: Telangana government when Spacetech Framework was launched inside our Metaverse, Daler Mehndi concert
Its client list includes- Hub Zero, Petersen Automotive Museum, Green Gold Animation, Government of Telangana, Amazon, Google, Microsoft, Capcpm, Sterling, DICE, Baidu, Kempegowda International Airport
