Startups ‘True Assistive’, ‘eShipz’ and ‘Hycube Works’ get opportunity to undertake a paid Proof-of-Concept

Applications open for the 2nd Cohort of Maruti Suzuki Incubation Program

New Delhi/Bengaluru: Maruti Suzuki India Limited announced winners of the 1st Cohort of Maruti Suzuki Incubation Programme (MSIP) in partnership with Nadathur S. Raghavan Centre for Entrepreneurial Learning (NSRCEL), the startup hub at Indian Institute of Management Bangalore (IIM-Bangalore).

The winning startups are ‘True Assistive’, ‘eShipz’ and ‘Hycube Works’. These early-stage startups will now get an opportunity to undertake a paid Proof-of-Concept with Maruti Suzuki India Limited to co-create solutions using high-value disruptive technologies for actual business use.

Speaking about the incubation program, Maruti Suzuki India Limited Managing Director & CEO Kenichi Ayukawa said expressed his heartiest congratulations to the winning startups.

“Your contribution to the program has reinforced our belief in the role of innovation in shaping the industry. Established with an aim to work together with young minds to strengthen the mobility space, MSIP aligns with Government’s focus and optimism in the startup ecosystem,” said Maruti Suzuki India Limited Managing Director & CEO Kenichi Ayukawa .

At Maruti Suzuki, Maruti Suzuki India Limited Managing Director & CEO Kenichi Ayukawa the company recognizes the potential of dynamic and energetic startup teams.

“Our collaboration with IIM-Bangalore, a prestigious business school, has strengthened our efforts to nurture and hand-hold these promising early-stage startups. The program is a testament of strong industry-institution partnership to equip these startups and infuse expertise of both domains, resulting in agility to adopt open innovation and research,” said Maruti Suzuki India Limited Managing Director & CEO Kenichi Ayukawa.

Congratulating the startups, Nadathur S. Raghavan Centre for Entrepreneurial Learning (NSRCEL), IIM-Bangalore, Chief Operating Officer Anand Sri Ganesh said the early-stage startups which were a part of the programme brought about unique solutions through high-risk disruptive technologies.

“We are happy to work alongside Maruti Suzuki to extend a dynamic innovation environment to these startups. The program also helped startups cultivate skill sets to equip them to create highly scalable mobility solutions. We are excited to nurture many more futuristic solutions in the next cohort,” said Anand Sri Ganesh.

Maruti Suzuki Incubation Programme

Maruti Suzuki Incubation Program (MSIP) has been established in partnership with Nadathur S. Raghavan Centre for Entrepreneurial Learning (NSRCEL), the startup hub at Indian Institute of Management Bangalore.

This is a first-of-its-kind initiative by an automobile manufacturing company to help startups channelize their efforts to bring industry-ready solutions and become large scale businesses. MSIP received over 400 applications for the 1st Cohort. After a series of evaluation rounds by experts from Maruti Suzuki and NSRCEL, top seven early-stage startups qualified to proceed further for a 6-month incubation program.

During all stages of shortlisting, the startups received training and mentorship under domain experts from Maruti Suzuki India Limited and the industry, along with venture capitalists to strengthen their solutions for actual use. The startups were also guided for investor connect opportunities.

Maruti Suzuki Incubation Program is now open for applications for the 2nd Cohort. Interested early-stage startups that are technology led and want to work in the mobility space may click the below link for details:

Link: https://www.nsrcel.org/mobility/

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