Hyderabad, NFAPost: Singhania’s were the sole textile distributors to the Nizam’s throne. The promise of quality is the foremost goal of their business. From being the manufacturers and wholesalers of textiles, we had moved into the retail segment around 1999.

Singhania’s, a leading textile distributor in India with a footprint in textile manufacturing and wholesale selling, opened its second store in Jubilee hills. Being a brand that trusts and believes in the fact that weaving traditions are one of the oldest artistic expressions, opened its first store in Banjara Hills in 2004.

The company started its journey hoping to showcase this artisanal craft. This heritage continues and they are very proud of it. On the 12th of March, Singhania’s launched their second store in Jubilee hills.

Besides pure artistry collected over the years carefully put together by them, the showroom has its walls with dedicated art pieces woven by master weavers and award-winning artists.

Wall panels with the best of fabrics and an extensive repertoire of luscious fabrics like Silk Ikat, Organza, Hand Painted Silks, Block Printed Cottons, Banarasis, Kanchi silks and many more from this nation’s fabric culture are waiting for you. Over 250 colours of raw silk fabrics that are featured in the store are perfect with any saree/blouse/lehenga etc.

They have curated a special bridal space with curated, best lehengas, unstitched suits, and other readily stitched garments for the entire wedding squad. Each piece is styled by their team of stylists, where each collection is designed according to the season. The love for intricate workmanship and the best of craft is available at the new store.

Commenting on the new showroom, Sailesh Singhania said it is so special these days to actually receive a personalised experience; be it at a shop or through digital channels.

“It’s rare. We boast of our special design and style team who are well versed with ancient sensibilities in the modern scenario. You can step into the store and get one of its kind designs, just for you. An out-of-the-world experience is what we promise you. We are old-fashioned and we offer services exactly how we did 150 years ago. It’s thrilling to see something stay forever, and still stay the same,” said Sailesh Singhania.

With decades of experience and mentorship from founder Seth Nand Lal Ji, the company boasts of the support of 2,500 weavers and master weavers across India are part of the Singhania’s family, enabling the company to showcase almost all Indian saree crafts.

The Kanjivarams from Tamil Nadu, Gadwals and Kalamkaris from Andhra Pradesh, Telangana, Paithanis from Maharashtra, Bandhinis from Rajasthan, Chanderis and Maheshwaris from Madhya Pradesh, Banarasis from Banaras and more beautiful drapes woven with care from other smaller towns.

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