The solutions will reduce friction and optimise competition for premium in-app inventory
Industry-wide header bidding integration enables advertisers and DSPs to have visibility to available ad impressions and place competitive bids for that inventory
Bengaluru,NFAPost: InMobi, a global technology, media and marketing solutions provider reaching billions of people around the world, announced that InMobi Exchange is now offering in-app header bidding across substantially all major mediation platforms, including AppLovin MAX, Amazon Transparent Ad Marketplace, Fyber FairBid, Google Open Bidding, ironSource and MoPub Advanced Bidding.
This enables app developers to access InMobi’s most premium demand on their preferred platform while giving advertisers frictionless access to quality in-app inventory at scale.
InMobi Senior Vice President and InMobi Publisher Platform and Exchange General Manager Kunal Nagpal said InMobi’s integration with the world’s leading in-app header bidding solutions removes friction from the buying process while optimizing competition for all available in-app impressions in a single destination.
“This shift in the in-app ecosystem is long overdue and enables any app developer to access demand from the world’s most marquee advertisers. We thank our mediation partners for their continuous support and are thrilled to further foster the growth of the bidding-first ecosystem,” said Kunal Nagpal.
FunCorp CEO Sergei Efimov said with bidding, the company is able to optimise its advertising revenue by placing all of its apps’ inventory, including video and display, up for auction to be bid on by all demand sources, like InMobi, at the same time.
“By increasing competition for our inventory through in-app header bidding, we’re able to increase our eCPMs overall and thus increase advertising revenue,” said Sergei Efimov from FunCorp, which is a leading global developer of entertainment tech products and apps.
Tripledot CMO and CFO of London-based mobile game studio Mark Beck said header bidding has been a game-changer for the app monetization strategy.
“Through in-app header bidding, we are able to drive up competition for our inventory to increase yield while simultaneously improving operational efficiency which means less work for our team. Putting all of our demand sources on equal footing through header bidding ensures that we are always given a fair price for our impressions,” said Mark Beck.