Bengaluru, NFAPost: Titan, a key player in smart wearables and watch manufacturing has announced partnership with Seattle-based CueZen, a global leader in Predictive and Generative AI for Health, to revolutionise the health and wellness industry in India.
This collaboration combines Titan’s technology with CueZen’s AI-driven personalisation engine, aiming to create impactful products and programmes for hyper-personalised health experiences, enhancing consumer experience by improving the engagement while providing meaning full insights.
This partnership is a shared vision to empower individuals with the tools and insights they need to take control of their health and well-being and work on behaviour changes where consumers have a focused routine which helps them improve their lifestyle. By combining Titan’s expertise in user-centric design and wearable technology with CueZen’s AI-powered personalised nudges and recommendations, the two companies aim to develop a new generation of smart wearables and services that offer actionable guidance and support for a healthier lifestyle.
Forget counting steps and obsessing over calories, this partnership throws opens doors to a health revolution, empowering individuals to transform their lifestyles and make conscious choices for a healthier future. Imagine smart wearables that go beyond mere data trackers, becoming trusted companions offering personalised insights and actionable guidance. Titan and CueZen are creating a new era of mindful living, where technology seamlessly integrates with your daily routine, motivating you to make healthier choices, effortlessly.
Ravi Kuppuraj, Business Head COO – Titan Smart Wearables stated, “In light of the health challenges confronting India today, our collaboration is laser-focused on delivering customised solutions that cater to the diverse requirements of the Indian consumers. Leveraging the power of AI and wearable technology, Titan Smart Wearables and CueZen are committed to developing products and services that profoundly influence individuals’ fitness endeavours. This strategic alliance seeks to revolutionise the paradigm of wellness management, providing actionable insights and support to foster healthier lifestyles among users.”
“We believe that personalisation is the future of healthcare. Our collaboration with Titan Smart Wearables will allow us to leverage cutting-edge technology, behavioural science and hyper-personalisation to meet the diverse healthcare needs of the Indian market,” said Ankur Teredesai, CEO of CueZen.
The strategic investment underscores Titan’s belief in the potential of CueZen technology and the pressing need for hyper-personalised health programs in the rapidly expanding Indian wellness and health market. The collaborative efforts of Titan Smart Wearables and CueZen hold the promise of a brighter, healthier future for consumers in India. As we embark on this journey together, we envision a landscape where wearables serve as catalysts for positive change. Over time, these nudging ecosystems will undoubtedly contribute to improved health outcomes, facilitating sustained behavior changes and lifestyle modifications across Tata ecosystem. This partnership is poised to empower individuals across India to prioritise their fitness and wellness journeys, ushering in a new era of holistic well-being and vitality.
Titan Smart Wearables:
Titan Smart Wearables, a division of Titan Company Limited, is a leading force in the world of smartwatches, dedicated to crafting smart wearables that redefine personal style and enhance well-being. With a strong commitment to pushing the boundaries of technology and fashion, Titan Smart has consistently set new standards for a holistic lifestyle.
CueZen:
CueZen is a Health AI company with a global mission to empower large health enterprises to harness the potential of lifestyle and wearable data, ultimately enhancing outcomes across the wellness and poly-chronic disease spectrum. CueZen’s AI-driven personalised nudges and recommendations optimise and engage patients/members based on their digital twin and lifestyle behaviours, significantly improving outcomes and adherence to care protocols.