Mumabi, NFAPost: Mercedes-Benz has enriched its model range with new technologies and specific product enhancements. However, a steady depreciation of the currency and rising inputs costs have increased the operational costs of the company, triggering a price adjustment to offset that.
Ex-showroom price of Mercedes-Benz’s model range will be increased by 5% w.e.f. 15th January, 2021 (Price increase range: Rs 2 lakhs appx. for a C-Class to Rs 15 lakhs appx. for an AMG GT 63 s 4 Door Coupe)
Offsetting the constant rise in input costs become essential to maintain a sustainable and viable business operation for the company and its dealers
Due to the overwhelming demand the GLE and GLS SUVs and certain variants of the C-Class, E-Class and the GLC models are waitlisted
Smart financial solutions from Mercedes-Benz Financial Services will enable an optimum cost of ownership experience for the customers
India’s largest luxury carmaker Mercedes-Benz India announced an upward revision of the price of its model range effective 15th of January 2021.
The imminent price correction would be in the range of 5%, across model range. MercedesBenz has been investing in introducing new technologies and features like ‘Mercedes me connect’ across its product portfolio and introduced certain product enrichments, making every Mercedes-Benz enriched and updated.
However, the weakening of the Indian currency compared to the euro since the past six to seven months, combined with an increase in input costs, have been exerting significant pressure on the overall costs.
A combination of all these factors led to a significant increase in the company’s operational costs, prompting it to revise the ex-showroom of the entire model range and continue to build a sustainable and fundamentally strong business.
Mercedes-Benz India Managing Director & CEO Martin Schwenk said Mercedes-Benz offers an enriched product portfolio with the latest features like Mmc technology and keeps introducing new product enhancements in specific models.
“We have been operating a sustainable and future ready business; however, a necessary price correction is required to offset the continuous rise in input and operational costs. The new price range of our select vehicles will ensure the brand’s premium price positioning, assuring a sustainable growth both for the brand and our dealer partners, enabling
continuation of the best-in-segment customer ownership experiences, equated with Mercedes-Benz,” said Martin Schwenk.
Price increase across model range (Indicative List) :-
Mercedes-Benz model range New price starting from
C 200 | C 220d Rs. 49.50 lakhs | Rs. 51.50 lakhs
E 200 | E 220 d Rs. 67.50 lakhs | Rs. 68.50 lakhs
GLC 200 | GLC 220 d 4M Rs. 56 lakhs | Rs. 61.5 lakhs
GLE 450 4M LWB | GLE 300 d 4M LWB Rs. 93 lakhs | Rs. 77.50 lakhs
GLS 450 4M | GLS 400 d 4M Rs. 1.05 crores
AMG GLE 53 Coupe Rs. 1.30 crores
AMG C 63 Coupe Rs. 1.40 crores
AMG GT 4 Door Coupe Rs. 2.60 crores
Mercedes-Benz India, which celebrated its 25th anniversary in India in 2019, pioneered the luxury car market in the country. Set up in 2009, Mercedes-Benz India’s world-class production facility is spread over 100 acres in Chakan near Pune.
Since June 2015, Mercedes-Benz India also commenced production from its new expanded production facility located in the same premises. Mercedes-Benz India is part of Mercedes-Benz’s Global Production Network and plays an important role in the CKD/MVP production network in Brazil, Indonesia, Malaysia, Thailand and Vietnam.
At these locations, MercedesBenz produces vehicles in various extension levels for domestic markets. The production facility carries an investment of more than Rs 2600 crores and has the largest installed production capacity for any luxury carmaker in India. Mercedes- Benz India also has the largest network spread amongst any luxury carmaker, with presence in 48 Indian cities with close to 100 outlets.
Through the exclusive AMG Performance Centres located in six cities including New Delhi, Mumbai, Hyderabad, Bangalore, Kochi, and Pune, the AMG performance sub-brand of Mercedes-Benz also boasts of a strong retail network presence in the country. October 2019 also marked the introduction of Mercedes me connect and e-Commerce platform, the new digital initiatives for the best customers experience in India.
Mercedes-Benz India now boast of the entire portfolio having ‘connected cars’. Mercedes-Benz India product portfolio comprises the locally produced Mercedes Maybach S 560, S-Class, EClass Long Wheelbase, CLA, C-Class and the GLA, GLC, GLC Coupé, long wheelbase GLE G350d and GLS luxury SUVs.
Completely Built imported cars portfolio includes the V-Class, CLS, C-Class Cabriolet, the G 350d, the EQC and the exciting AMG range. Mercedes-Benz India also took a firm step towards electromobility with the launch of ‘EQ’ brand in India in January 2020.
Mercedes-Benz launched the AMG GT 63S 4MATIC+ 4 Door Coupé and also unveiled the New Mercedes-AMG A 35 4MATIC and the New GLA SUV at the 15th Auto Expo. Mercedes-AMG also strengthened its portfolio in India with the launch of the AMG C 63 Coupe and the AMG GT R in May-2020.
The SUV portfolio was strengthened with the launch of 2 new variants of the GLE, 3rd generation new GLS and the Mercedes-AMG GLE 53 4MATIC+ Coupe. Mercedes-Benz India commenced with the localisation of AMG in India in October 2020 with the AMG GLC 43 Coupe.
