· Issued about 1.4 million cards since launch in 2018
· Any registered customer of Amazon India including those who are not customers of ICICI Bank can now apply for the card
· Offers KYC facility over video for fully contactless and digital application process
Mumbai, NFAPost: Amazon Pay and ICICI Bank announced that the bank has issued about 1.4 million Amazon Pay ICICI Bank credit cards.
In the process, the credit card has become the fastest in the country to cross the milestone of 1 million, in less than 20 months of its launch. Amazon Pay and ICICI Bank introduced the co-branded credit card, powered by Visa, two years ago.
The credit card offers unique customer benefits like always-on reward points which is unlimited, instant issuance of the card for select customers in less than 60 seconds, direct crediting of reward points to Amazon Pay balance and contactless payment feature to help customers pay in a safe manner.
ICICI Bank and Amazon Pay now enable more customers to experience and enjoy the benefits offered by the card, through a two pronged strategy. One, the partners are expanding the net by allowing registered Amazon customers to apply for the credit card even if they are not customers of ICICI Bank. Two, the Bank has continuously been increasing customers’ convenience by offering new initiatives and offers.
Video KYC
Amazon Pay ICICI Bank credit card was among the first credit cards in India to introduce ‘Video KYC’ facility for new applications in June 2020, in order to enhance customer convenience during the ongoing pandemic. This enabled new-to-bank customers across the country to apply for the card in a safe and contactless manner.
Speaking on the occasion, ICICI Bank Head – Unsecured Assets Sudipta Roy said the Amazon Pay ICICI Bank credit card has received an amazing response from customers, which is the catalyst behind the milestone that the card has achieved in a short time.
“The success is a testimony to the best-in-industry rewards that the card offers. The Bank enabled video KYC facility across the country in June 2020, thereby allowing new-to-bank customers to apply for the credit card seamlessly from anywhere in the country. We believe that with this facility, more customers will be able to apply for the card in a contactless and safe way,” said ICICI Bank Head – Unsecured Assets Sudipta Roy.
New experience
Amazon Pay India Director – Emerging Payments Vikas Bansal said Amazon Pay is constantly innovating and creating new experiences on behalf of customers.
“In line with our vision, Amazon Pay ICICI Bank credit card offers the most rewarding, convenient, and trusted experience to our customers. To make digital payments more convenient and seamless we have introduced instant issuance of cards in under 60 seconds, 100% digital video KYC enabled issuance, issuance of reward points directly into Amazon Pay balance, contactless feature embedded in all cards,” said Amazon Pay India Director – Emerging Payments Vikas Bansal.
Amazon Pay India Director – Emerging Payments Vikas Bansal, said it is the trust that customers have in the company that encourages to further innovate on behalf of them.
Secure payment
Visa India and South Asia Head of Merchant Sales & Acquiring and CyberSource Shailesh Paul said ecommerce is estimated to touch 300-350 million Indian shoppers by 2025.
“The Amazon Pay ICICI Bank credit card powered by Visa offers convenient and secure payments to this customer segment. We are delighted to note that this has become the fastest growing co-branded card product in India, surpassing 1 million cards.” said Visa India and South Asia Head of Merchant Sales & Acquiring and CyberSource Shailesh Paul.
Customers can apply for the Amazon Pay ICICI Bank credit card on the Amazon India app or website. They get a digital card in a 100% contactless and paperless manner. The physical card is also sent to the customer by the bank within a few days.
Key features of the Amazon Pay ICICI Bank credit card include:
- It’s a lifetime free credit card. No joining or annual fee for the card
- Get unlimited reward points on card spends based on category of spends.
- 5% reward points for Amazon Prime members and 3% for all other customers shopping on Amazon.in
- 2% for spends on digital categories on Amazon.in such as bill payments, recharges, add money to Amazon Pay balance, travel & movie bookings
- 2% for spends on Amazon Pay merchants, e.g. Swiggy, Bookmyshow, Yatra, and many more
- 1% for spends on any merchant location in the country where Visa cards are accepted. Customers also get fuel-surcharge waiver and no cost EMI offers on a large selection. No earnings on fuel, EMI transactions and gold purchases.
- One reward point is equal to one rupee
- No upper limit on reward points that you can accumulate
- Reward points don’t expire and can be redeemed from over 16 Cr products on Amazon.in and Amazon Pay merchants
- The card can be used at more than 4 million merchant locations in India – everywhere you shop
The reward earnings are credited monthly, after the billing cycle date of the card to the customer’s Amazon Pay balance. Customers can redeem these earnings to purchase from more than 160 million items available on Amazon.in across categories like mobiles, electronics, grocery, appliances, fashion and bill payments among others.
The reward earnings can also be used with Amazon Pay partner merchants for purchasing flight tickets, booking hotels, food delivery, movie tickets and much more.
