The event is conceptualised to fuel India’s toy industry through design and innovation
New Delhi, NFAPost: The Toy Association of India (TAI), the apex body for the toy industry in India, in collaboration with Srijan Sanchar, a leading innovation and design organisation, announced the launch of the ToyBiz Innovation Challenge 2025.
This nationwide challenge aims to foster a culture of design-led innovation within the Indian toy manufacturing ecosystem, leveraging India’s inherent creative edge to propel the industry towards global competitiveness and sustainable growth.
The ToyBiz Innovation Challenge 2025 is designed to identify, support, and showcase groundbreaking ideas and solutions that can revolutionise the Indian toy industry. It invites participation from designers, innovators, startups, MSMEs, and students across the country to present novel concepts encompassing various aspects of toy design, development, manufacturing, and distribution.
Key Objectives of the ToyBiz Innovation Challenge 2025:
- To encourage the adoption of design thinking methodologies for creating innovative and engaging toys that resonate with both domestic and international markets.
- To identify and nurture cutting-edge ideas in toy concepts, materials, manufacturing processes, play experiences, and integration of technology.
- To promote the development of eco-friendly and sustainable toy solutions, aligning with global environmental consciousness.
- To create a platform for collaboration between innovators, manufacturers, designers, and other stakeholders within the toy industry.
- To harness India’s rich cultural heritage, artistic skills, and technological prowess to create unique and globally appealing toys.
Benefits for the Indian Toy Industry Driven by Design and Innovation:
The ToyBiz Innovation Challenge 2025 is poised to bring significant benefits to the Indian toy industry by:
- Enhancing Product Competitiveness: By fostering innovative designs and improved functionality, the challenge will lead to the creation of higher-quality and more appealing toys, making Indian products more competitive in both domestic and international markets.
- Boosting Export Potential: Unique and innovative toy designs, rooted in India’s creative strengths, will have a greater appeal globally, thereby increasing export opportunities for Indian manufacturers.
- Driving Domestic Demand: Engaging and thoughtfully designed toys will capture the imagination of Indian children and parents, leading to increased domestic consumption and reducing reliance on imports.
- Promoting Technological Advancement: The challenge will encourage the integration of new technologies and smart features into toys, aligning with global trends and creating new avenues for growth.
- Fostering a Culture of Innovation: By recognising and rewarding innovative ideas, the challenge will cultivate a long-term culture of creativity and continuous improvement within the Indian toy industry.
- Creating Employment Opportunities: A thriving and innovative toy industry will lead to the creation of new jobs in design, manufacturing, marketing, and related sectors.
- Strengthening Brand India: Showcasing innovative and high-quality Indian-made toys on the global stage will enhance the reputation and brand image of India as a manufacturing and innovation hub.
Speaking to TheNFAPost, Srijan Sanchar Lead Mentor Shailendra Jaiswal said the ToyBiz Innovation Challenge 2025 specifically aims to tap into India’s unique creative strengths.
“India’s unique strength includes its rich artistic traditions, diverse cultural narratives, skilled craftsmanship, and growing technological capabilities. By encouraging participants to draw inspiration from these elements, the challenge seeks to produce toys that are not only innovative but also authentically Indian in their design and appeal,” said Srijan Sanchar Lead Mentor Shailendra Jaiswal.
The Toy Association of India and Srijan Sanchar invite all aspiring innovators, designers, manufacturers, and students to participate in the ToyBiz Innovation Challenge 2025 and contribute to the exciting future of the Indian toy industry.
About the Toy Association of India (TAI):
The Toy Association of India (TAI) is the national body representing the interests of toy manufacturers, suppliers, and retailers in India. TAI works to promote the growth and development of the Indian toy industry through advocacy, networking, and knowledge sharing.
About Srijan Sanchar:
Srijan Sanchar is a leading innovation and design organisation dedicated to helping organisations leverage design thinking and innovation strategies to create impactful solutions and drive growth.
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