The NFA Post https://thenfapost.com News, Facts and Analysis on Startup, Technology & Business Thu, 20 Aug 2020 10:06:27 +0000 en-US hourly 1 https://wordpress.org/?v=6.5.2 The NFA Post News, Facts and Analysis on Startup, Technology & Business clean 79% APAC Organisations Transform Long Term Marketing Strategy: Adobe Survey https://thenfapost.com/2020/08/20/79-apac-organisations-transform-long-term-marketing-strategy-adobe-survey/ Thu, 20 Aug 2020 10:03:54 +0000 https://thenfapost.com/?p=9736 Bengaluru, NFAPost: As the current environment continues to significantly impact consumers’ buying habits and their interactions with brands, a vast majority of organisations in APAC are transforming their long-term strategy (79%), and changing their approach to future marketing efforts (82%), according to a research released today by Adobe. Adobe India Head of Marketing Sunder Madakshira said […]]]> Survey shows shift in consumer behaviour due to pandemic https://thenfapost.com/2020/08/14/survey-shows-shift-in-consumer-behaviour-due-to-pandemic/ Fri, 14 Aug 2020 04:59:29 +0000 https://thenfapost.com/?p=8910 Amritsar, NFAPost: A major change is being witnessed in consumer behaviour, as a result of Covid-19 pandemic, driven mainly by health, technology adoption, and hyper-localisation, and some of these changes could be fundamental in nature, a survey by EY showed. The report — “Life in a pandemic” — is based on the survey responses of […]]]> Covid-19 Is Radically Changing Consumer Behavior In India: EY Future Consumer https://thenfapost.com/2020/07/01/covid-19-is-radically-changing-consumer-behavior-in-india-ey-future-consumer/ Wed, 01 Jul 2020 01:37:26 +0000 https://thenfapost.com/?p=4527 EY survey, Future Consumer Index, tracks consumer behavior and sentiment in India The pandemic has created four new consumer behavior segments evolving in five different ones after the crisis Bengaluru, NFAPost:  According to EY’s latest report ‘COVID-19 and emergence of a new consumer products landscape in India’,60% of Indian consumers believe the way they shop would […]]]>