As India’s tech capital embraces design-led, connected homes, Signify accelerates its premium retail strategy with three new Philips Smart Light Hubs unveiled in a single day
Bengaluru, NFAPost: Bengaluru’s skyline may already glow with innovation, but the city’s lighting landscape is set for a marked upgrade. Signify, the world’s leading lighting company, has reinforced its premium retail footprint by inaugurating three new Philips Smart Light Hubs in Bengaluru—an unusually bold, single-day rollout that underscores the city’s strategic importance in India’s fast-evolving smart home market.
The expansion reflects a clear reading of consumer behaviour. As disposable incomes rise and urban homeowners increasingly seek design-forward, technology-enabled living spaces, lighting has moved from a functional afterthought to a defining element of home aesthetics and energy efficiency. Few cities embody this shift as clearly as Bengaluru—India’s IT and innovation capital, home to a tech-savvy population that readily adopts smart automation and contemporary design.
“Bengaluru continues to be a key market for us, driven by consumers who value both functionality and innovative design,” said C Arun Kumar, Head of Consumer Business, Signify Greater India. “With 328 stores across India today, the simultaneous launch of three new Philips Smart Light Hubs—anchored by our largest premium store—is a significant milestone. These immersive hubs allow customers, architects, and interior designers to truly experience the transformative potential of smart and decorative lighting.”
Experience-Led Retail for the Smart Home Era
Unlike conventional lighting stores, the new hubs are positioned as experience centres. Spread across key residential and commercial corridors of the city, they showcase an expansive portfolio—from statement chandeliers, wall lights and floor lamps to functional solutions such as modular COBs, downlighters, magnetic tracks, panels and spotlights.
A major draw is Signify’s WiZ smart lighting ecosystem, which enables connected, app-controlled lighting designed to adapt to daily routines and moods. The hubs also feature energy-efficient additions such as the Ecolink BLDC fan range and the Philips iluminAir LED light with fan, aligning with growing consumer demand for sustainability without compromising on style.
Strategic Locations, Strategic Intent
The three Philips Smart Light Hubs are located in Whitefield, Mathikere and Bommasandra—areas that mirror Bengaluru’s real estate growth, from premium apartments to fast-expanding industrial and residential clusters. The choice of locations signals Signify’s intent to be close to decision-makers, whether they are homeowners, architects, interior designers or developers shaping the city’s next wave of housing.
Reinforcing Leadership Through Design and Sustainability
The Bengaluru expansion also aligns with Signify’s broader global positioning. With a presence in over 70 countries, EUR 6.1 billion in sales in 2024, and consistent recognition on sustainability indices, the company has increasingly framed lighting as a convergence of technology, design and environmental responsibility.
By investing in immersive, premium retail at scale, Signify is not merely selling luminaires—it is shaping how Indian consumers perceive light itself: as an intelligent, design-led and sustainable element of modern living. In a city that prides itself on being ahead of the curve, the triple launch makes one thing clear—Bengaluru remains central to Signify’s vision of India’s illuminated future.
