Platform recognised for driving digital wallet innovation with GCB Bank and advancing financial inclusion with EcoCash in Africa
Bengaluru, NFAPost: PureSoftware, a wholly-owned subsidiary of Happiest Minds Technologies, has clinched two top honours at the IBSi Digital Banking Awards 2025 for its flagship digital banking platform, Arttha.
The platform was named Functional Area Winner in Digital Wallet for its work with Ghana-based G-Money Financial Services, a subsidiary of GCB Bank, and Regional Winner for Africa for its role in powering EcoCash’s instant micro-loans initiative. Both projects underscore Arttha’s growing global footprint and its ability to deliver scalable, inclusive digital banking solutions.
“We’re thrilled to see Arttha’s transformational work being recognised on a global platform,” said Joseph Anantharaju, Co-Chairman & CEO of Happiest Minds Technologies. “These awards are a testament to the innovation and customer-centricity that define the joint vision of Happiest Minds and PureSoftware.”
Built on a cloud-native architecture, Arttha enables banks and fintechs to expand services, accelerate growth, and improve access to financial products. In Ghana, GCB Bank adopted Arttha for an omnichannel wallet platform offering secure and diverse financial services. In Zimbabwe, EcoCash leverages Arttha to offer instant micro-loans, advancing financial inclusion for underserved communities.
“By leveraging PureSoftware’s Arttha platform, we’ve built a best-in-class digital lending solution that enables seamless credit access for customers while driving greater efficiency and business growth,” said Munyaradzi Nhamo, Managing Director, EcoCash.
Ebo Richardson, Principal Lead at G-Money Financial Services, added: “Arttha matches our business objectives well. It has provided us with a solid foundation to deliver scalable digital payment solutions to our customers.”
Manish Sharma, CEO of PureSoftware, said the recognition was “deeply rewarding”, adding: “At PureSoftware, we are driven by purpose-led innovation. Arttha continues to deliver scalable and inclusive solutions that address both current and future banking needs.”
Hosted by IBS Intelligence, the IBSi Digital Banking Awards celebrate innovation, excellence, and measurable impact in banking and fintech, setting a global benchmark for digital transformation success.
“These accolades – spanning both regional and functional categories – reflect PureSoftware’s growing role in supporting digital banking initiatives across diverse markets,” said Nikhil Gokhale, Director of Research & Digital Properties at IBS Intelligence.
With this dual win, PureSoftware reinforces its standing as a trusted technology partner for banks and fintechs worldwide, particularly across high-growth markets in Africa and beyond.
