NFAPost, Dubai: MAX&Co. is thrilled to announce the latest chapter in its &Co.llaboration series for AW25, created with artist Pietro Terzini: HERE WE GO AGAIN. This is the second time that MAX&Co. has joined forces with multi-disciplinary Milan-based creative Terzini, who is renowned for his uplifting,insightful, witty word art.
HERE WE GO AGAIN is a reference not just to the second &Co.llaboration, but also to Terzini’s
personal inspiration. A deeply individual collection for the artist, his jumping off point for the capsule
is his personal passion for hip-hop and streetwear, a world he fell in love with in the early 2000s.
Influenced by the world of music and film, Terzini draws on archetypes of Americana – denim,
bomber jackets, flannel shirts, beanie hats – and updates them for now. No long confined to
menswear, here they take on key roles in the genderless collection.
Terzini’s perceptive and playful slogans (‘I WAS RIGHT’, ‘HEARTBREAKER’, ‘SO FAR SO
GOOD’) once again take centre stage, often relating directly to the garment they’re found on yet
flipping expectations in the process. A button-down shirt has ‘I DIDN’T STUDY AT OXFORD’
inscribed on the back, while the plaid shirts bear the pun ‘I’LL CHECK AND LET YOU KNOW’.
Sweaters and T-shirts are emblazoned with ‘GOOD VIBES’ on the front, and ‘OR GOOD BYES’ on
the reverse; hoodies get straight the point with ‘I’D RATHER STAY HOME’. The satirical spirit
continues onto workwear, including Terzini’s take on the pinstripe suit he remembers from iconic
gangster films such as ‘The Godfather’ and ‘Scarface’. The boxy, tailored blazers featuring
to-the-point, tongue-in-cheek missives ‘I HOPE YOUR EMAIL WON’T FIND ME’ and ‘I NEED A
DRINK’.
In addition to ready-to-wear, the collection also includes accessories such as socks, hats, a duffel bag
and an umbrella (‘I PREFER SUNNY DAYS’). “I am very happy and proud to be able to collaborate with MAX&Co. again. This time it feels even more special as I was able to really bring my world and my references to the collection, something MAX&Co. really encouraged.” – Pietro Terzini. The &Co.llaboration capsules are a celebration of the MAX&Co. ethos of togetherness. An ongoing
part of the MAX&Co. story, friends of the brand – from established names to emerging talents – are
invited to collaborate on limited-edition, seasonal capsules, putting their own spin on the house’s
distinct codes. Past &Co.llaborators include Superga, Richard Quinn, Duro Olowu, Anna Dello Russo
and Looney Tunes.
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