Bengaluru, NFAPost: Flipkart, India’s homegrown e-commerce marketplace, has announced the launch of its much-awaited Fashion End of Season Sale (EOSS), starting from May 30.
This fashion extravaganza will feature over 70,000 brands and sellers offering a wide selection of fashion, beauty, and lifestyle products to millions of customers across the country. This EOSS promises expanded product collections, and an array of exciting offers, making it one of the largest fashion celebrations in India.
Customers across all serviceable pincodes will have access to curated collections from 1,000+ trends, including popular styles like baggy bottoms, retro runners, utility fits, relaxed silhouettes, threadwork, and soft bloom prints. With a strong focus on accessibility, variety, and innovation, the End of Season Sale is set to redefine the fashion shopping experience for customers nationwide.
In line with evolving customer preferences, Flipkart has seen a significant uptick in the adoption of premium products. Branded accessories witnessed good year-on-year growth, while the premium clothing segment has also been on the uptick this year. D2C brand collections have expanded 3X, with a 60% growth over last year.
This End of Season Sale (EOSS) promises something for every shopper. Women can explore trending styles such as relaxed co-ords, indie-print ethnic sets, bold floral sarees, soft tie-up tops, wide-leg jeans, and options from Korean fashion too.
Men, on the other hand, can choose from textured shirts, baggy jeans, checkmate patterns, and oversized T-shirts, each reflecting current style trends. Flipkart’s GenZ offering ‘Spoyl’ has introduced over 80,000 new styles specially curated for Gen Z, perfect for parties as well as the summer and monsoon seasons. Shoppers can also expect timeless, influencer-inspired trends including oversized fits, utility wear, and fusion wear, ensuring there’s something for every style and occasion.
Speaking about the shopping extravaganza, Flipkart Fashion Vice President Kunal Gupta said Flipkart mission is to democratise fashion for every Indian shopper, and the End of Season Sale is a celebration of that promise.
“This year’s sale reflects our continued focus on bringing trend-first, tech-enabled, and deeply personalized fashion experiences to every corner of the country. From Gen Z curations on SPOYL to premium selections across apparel, footwear, and accessories, we’re making fashion more accessible, faster, and more affordable for millions across the country. As we connect lakhs of sellers, brands, and customers, our focus remains on delivering unmatched value and convenience,” said Flipkart Fashion Vice President Kunal Gupta.
This year’s EOSS will witness bigger engagement in the Creator Ecosystem with the affiliate influencer program, branded influencer hauls and on-ground EOSS Pop Up Events across metros. Flipkart has also unveiled two new TVC films which creatively showcase the urge for non-stop scrolling, courtesy the ‘big deals on big brands’ during EOSS.
Leave a Reply