Mumbai, NFAPost: Reliance Jewels, one of India’s most trusted and beloved jewellery brands, attracted prospective buyers with its exquisite collection of ornaments beautifully complements the auspicious Varalakshmi puja, a festival dedicated to Goddess Lakshmi in southern India, revered for bringing prosperity, well-being, and abundance.
Reliance Jewels has a cherished tradition of introducing unique collections that resonate with regional celebrations. This year’s Varalakshmi collection with campaign tagline ’embrace the grace of the goddess in you,’ draws inspiration from the rich heritage of Kalamkari, a traditional Indian art form known for its intricate designs and vibrant colours.
The collection seamlessly blends traditional and modern styles to cater to every individual’s taste. The collection urges women to own their inner grace and strength and adorn themselves in a way that reflects the divine elegance of Goddess Lakshmi.
The Varalakshmi collection features an array of styles, including Machilipatnam, Sri Kalahasti, and other traditional motifs that beautifully capture the essence of southern India’s artistic heritage. Customers can indulge in an exquisite selection of both gold and diamond jewellery, with each piece crafted to perfection.
The collection includes stunning sets, bangles, neckwear. Each jewellery in the collection is adorned with an enchanting blend of stones, antique finishes, radiant rubies, emeralds, and lustrous pearls, all meticulously presented in sophisticated dual tones.
Reliance Jewels CEO Sunil Nayak said Varalakshmi collection is a tribute to the cultural richness and artistic heritage of southern India.
“This collection embodies the spirit of the Varalakshmi festival. We are happy that the launch resonated with our customer aspiration, adding a touch of elegance and grace to their festive celebrations,” said Reliance Jewels CEO Sunil Nayak.
Reliance Jewels understands the aspirations and dreams of women who cherish fine jewellery. With its nationwide presence, Reliance Jewels ensure that its collections are easily to customers across the country. This extensive reach allows every jewellery enthusiast to experience and shop these magnificent pieces. To add to the festive delight, the collection is available at a flat 17% off on gold making charges and diamond value, along with an additional 5% discount for invoices over 5 lacs till 2nd September 2024.
About Reliance Jewels
Reliance Jewels is a part of Reliance Retail Ltd. and operates 400+ stores in showrooms and shop-in shops across 200+ cities. The brand offers a spectacular range of gold, diamond, and silver jewellery collections. With a focus on design and craftsmanship, the brand aims to offer its customers exclusive and unique designer collections inspired by art, craft, and the rich Indian heritage. For more info, visit us at https://reliancejewels.com/
