Conglomerate slashes costs by 75%, boosts analytics efficiency by 80% as it accelerates digital transformation journey
Bengaluru, NFAPost: Cosmo First Limited, the diversified global conglomerate best known for its specialty films business, has taken a decisive step in its digital transformation journey by adopting Snowflake’s AI Data Cloud. The move is aimed at modernizing legacy systems, consolidating siloed data, and unlocking the power of artificial intelligence (AI) and machine learning (ML) across its five business units.
The company reports transformative results already: infrastructure and maintenance costs have fallen by 75%, while data preparation efforts for analytics and data science have dropped by over 80%. These gains are enabling faster insights, improved reporting, and more efficient operations across functions.
From Siloed Data to Real-Time Insights
Before the Snowflake deployment, Cosmo First struggled with fragmented data spread across multiple environments, resulting in delayed access and challenges with centralized reporting. Data pipelines for ML workloads were cumbersome and cross-functional analytics limited.
By consolidating its systems on Snowflake’s cloud-native platform with the support of implementation partner Kasmo Digital, Cosmo First has unified its data backbone. Sales and marketing teams now access near real-time insights into customer behavior and campaign performance, data scientists work with clean, structured data for rapid model deployment, and leadership teams receive daily, weekly, and monthly dashboards that power strategic decisions.
“At Cosmo First, digital transformation is a strategic driver for agility and innovation, enabling us to deliver greater value to our customers and partners,” said Sriram Arthanari, Chief Information Officer, Cosmo First Limited. “Snowflake’s AI Data Cloud serves as the single source of truth and acts as a unified data backbone for us. It allows our business teams to innovate faster, shorten time-to-market, and enhance competitive agility.”
AI-Powered Business Transformation
The Snowflake deployment is already enabling AI-driven use cases across Cosmo First’s businesses. These include predicting repeat orders using ML models, unifying diagnostic reporting across units, and integrating marketing analytics that span CRM, web, and digital channels.
Cosmo First has also introduced a multi-agent AI chatbot on one of its group company websites, providing customers with instant, round-the-clock responses to product and technical queries — a move that improves engagement while reducing support workloads.
“In a conglomerate as diverse as Cosmo First, data consolidation is critical to seamlessly collaborate across the supply chain while maintaining security, privacy, and compliance,” said Vijayant Rai, Managing Director – India, Snowflake. “Cosmo First’s adoption of our AI Data Cloud demonstrates how unifying data and enabling real-time insights can empower large, multi-vertical organisations to scale AI initiatives and make better decisions.”
Kasmo Digital, which partnered in the implementation, highlighted the strategic impact. “Beyond consolidating data and improving efficiency, this transformation enables the adoption of AI to uncover deeper insights and fuel competitive advantage,” said Rajesh Pawar, CEO, Kasmo Digital.
Looking Ahead
Cosmo First plans to leverage Snowflake’s AI-ready architecture to expand intelligent automation and innovation in the next phase of its digital roadmap. Planned initiatives include AI-powered recommendation engines for customer insights, predictive maintenance models for manufacturing plants, and personalized marketing campaigns driven by AI.
For a company that has been steadily diversifying from packaging films into specialty chemicals, rigid packaging, consumer products, and even pet care under the Zigly brand, the data transformation represents more than a technology upgrade — it marks a structural shift towards becoming a data-first organization.
As industries across the globe embrace AI, Cosmo First’s journey underscores how Indian conglomerates are increasingly using data cloud platforms as strategic enablers for efficiency, innovation, and competitive agility.
