Chennai, NFAPost: Blue Star has said it has ambitious plans to grow its commercial refrigeration business to leverage the rising opportunities in the country.
The company has developed a wide portfolio consisting of cold chain products and solutions that cater to the entire spectrum of segments, which include horticulture, floriculture, banana ripening, dairy, ice cream, poultry, processed foods, quick service restaurants, sericulture, marine, pharmaceutical and healthcare.
Blue Star has announced the launch of a comprehensive new range of energy-efficient and eco-friendly deep freezers varying in capacities right from 60 to 600 litres to cater to a wide set of customer segments for diverse applications.
The new range deep freezers offer higher storage, enhanced cooling capacity and are embedded with superior technologies which ensure greater heat transfer for efficient cooling. These deep freezers start at an attractive price point of Rs 16,000 onwards.
The entire deep freezer range is now manufactured completely in Blue Star’s modern manufacturing facility at Wada. Two years ago, this new plant at Wada was commissioned to manufacture deep freezers from 300 to 600 litres, and in the current financial year, an additional capex was invested to manufacture the entire range starting from 60 litres.
This facility is well-equipped with the latest automation technologies and has also received BIS certification for deep freezers. The new plant has an installed current production capacity of 3 lakh deep freezers and 1 lakh water coolers. In addition to Wada, the Ahmedabad plant is dedicated to the manufacturing of deep freezers.
Speaking to media persons in Chennai, Blue Star Managing Director B Thiagarajan said as a leader in the field of commercial refrigeration, and with proven domain expertise in preservation and life extension of perishables, the company serves a wide range of customers covering the value chain for diverse applications – fruits, vegetables, meat, poultry, aquaculture, floriculture, dairy, frozen food, pharmaceuticals, vaccines, and several other products, including specialized applications even for the silk industry.
“The market for commercial refrigeration and cold chain solutions is poised for huge growth in the coming years, and we aim to further consolidate our position by introducing a new and innovative range of energy-efficient and environmentally-friendly products and solutions,” said Blue Star Managing Director B Thiagarajan.
Blue Star has accelerated its investment in R&D infrastructure and resources and its R&D facilities incorporate all the requisite test labs, including NABL-accredited deep freezer testing labs and AHRI-certified testing labs. The company has obtained many patents and design registrations, with many more in the pipeline. Underpinned by its robust R&D set-up, Blue Star has been incorporating the latest technologies from across the world into its new product developments.
