Bengaluru, NFAPost: Pluckk, a prominent direct-to-consumer food-tech company focusing on delivering farm-to-fork fresh produce, recently announced the appointment of Mr Kunwarjeet Grover as the Head of Growth. Based in Bangalore, Mr Grover will report directly to Mr Pratik Gupta, CEO and Co-Founder of Pluckk. In his new role, he will be responsible for driving revenue across online and offline channels, as well as leading the sales and growth teams.
Mr Grover joins Pluckk from Honasa Consumer Pvt Ltd (parent company of Mamaearth), a fast-growing direct-to-consumer company, where he successfully built and led the marketplace business for brands such as Mamaearth, The Derma Co., and Bblunt. Prior to his time at Honasa Consumer Pvt Ltd, he held positions at renowned companies including Himalaya Herbal Healthcare, CavinKare, Philips Lighting, and Havells India Ltd. With over 12 years of experience, his expertise lies in profit and loss management, business development, online vendor management, and business planning/implementation. He holds an MBA degree from IBS Hyderabad.
Mr Pratik Gupta, CEO and Co-Founder of Pluckk, commented on the appointment, stating, “We welcome Kunwarjeet to the Pluckk family. His profound understanding of direct-to-consumer and FMCG industries will greatly benefit Pluckk. With his experience, we aim to refine our product portfolio and enhance distribution through online and offline channels, including e-commerce, modern trade, and general trade in the fresh category. His addition to the core team will help us drive revenue and profitability across Pluckk’s online and offline presence.”
Expressing his thoughts on joining Pluckk, Kunwarjeet Grover said, “I am honoured and excited to join Pluckk as the Head of Growth. The fresh produce industry is the fastest-growing and most penetrated category. Pluckk is an emerging leader, and with the right value proposition, we aim to create a pioneering story in the fresh food tech category. I look forward to working closely with the talented teams at Pluckk and leveraging innovative strategies to achieve remarkable outcomes and propel the company to new heights.”
About Pluckk
Pluckk is a B2C fresh produce food tech platform founded in July 2021. Co-founded by Pratik Gupta and seed-funded by Exponentia Ventures (EV), the company currently operates in Mumbai, Bengaluru, and Delhi. It is the first digital lifestyle-oriented fresh food brand in the Fruits and Vegetables (F&V) space. Pluckk provides a platform that facilitates the “farm-to-table” concept, offering over 300 special selections of gourmet fruits, vegetables, and meal kits directly to end consumers, eliminating intermediaries. The platform has already onboarded over 1,000 farmers across Mumbai, Bengaluru, and Delhi, and is available on platforms such as Amazon, Swiggy, Dunzo, and Zepto.
