Lotus Organics+ has launched a new digital campaign featuring their brand ambassador, Dia Mirza, to promote their mineral-based sun care range. The campaign will be showcased on various social media and OTT platforms. The focus of the campaign is the Lotus Organics+ Suncare range, which consists of three mineral-based sunscreens made from natural ingredients, free from chemicals, and enriched with 100% certified organic extracts.
The unique selling point of the Lotus Organics+ sun care range is its use of natural minerals to create a physical barrier against the sun’s rays, unlike traditional sunscreens that rely on chemicals to absorb UV rays. These long-lasting sunscreens offer broad-spectrum protection against both UVA and UVB rays. Lotus Organics+ is dedicated to being a socially responsible brand with a strong commitment to the environment. Mineral-based sunscreens are environmentally friendly, biodegradable, and do not harm marine life or ocean ecosystems.
The brand film for the campaign showcases Dia Mirza outdoors, surrounded by greenery, embracing a sunny day without any worries. She poses a question to the viewers: when stepping out, what would they prefer to apply on their skin, minerals or chemicals? Dia emphasizes her personal preference for the Lotus Organics+ Sheer Brightening Mineral Sunscreen SPF 50, which is 99% natural, non-greasy, preservative-free, and enriched with 100% certified organic White Peony flower extracts. The film concludes by showcasing the entire range of Lotus Organics+ premium suncare products, including The Sheer Brightening Mineral Sunscreen SPF 50, The Ultra Matte Mineral Sunscreen SPF 40, and The Hydrating Gel Mineral Sunscreen SPF 30. Dia ends the film by promoting the brand’s message to ‘Live Organic.’
Nitin Passi, chairman and managing director of Lotus Herbals, expressed his thoughts on the new campaign, stating that Lotus Organics+ is a brand that exclusively uses 100% certified organic actives in its products. He believes that consumers deserve organic, clean, and effective sunscreens, and Dia Mirza, as the brand ambassador, aligns perfectly with the brand’s commitment to a sustainable lifestyle. Dia Mirza, an actress and environmental activist, shares her enthusiasm for Lotus Organics+ products, highlighting their use of 100% certified organic actives. As someone who spends a lot of time in the sun, Dia finds the brand’s organic mineral-based sunscreens provide complete protection. She emphasizes the importance of using beauty products that are natural, toxin-free, and beneficial for both the planet and ourselves, and she believes Lotus Organics+ embodies the ideals of a sustainable and healthy lifestyle.
The new campaign featuring Dia Mirza will be showcased on her social media channels to maximize visibility. It will also be presented on Lotus Organics+’s social media platforms such as Facebook, Instagram, and YouTube. The campaign will also be aired on popular OTT platforms. Through this powerful campaign, Dia aims to reach a youthful audience of millennials and Gen Z, as well as her extensive fan base, many of whom share a deep concern for organic beauty products and environmental protection.
