Wakefit.co, a leading direct-to-consumer home and sleep solutions brand in India, has announced Ayushmann Khurrana, a popular Bollywood actor, as its new brand ambassador. The company, known for its off-beat and engaging marketing communication, unveiled the partnership through a quirky and fun pre-buzz campaign that created curiosity among netizens.
In the campaign, Ayushmann can be seen peacefully enjoying a power nap and refuelling his energy meter on a set. He later appears in a monologue-style format, titled ‘Sleep India Sleep’, addressing the pressing problem of sleep deprivation in India and urging people to prioritize their sleep health. Ayushmann will be the face of the brand and spearhead upcoming campaigns while creating awareness and education about sleep health and its importance in modern times.
Chaitanya Ramalingegowda, Director and Co-Founder of Wakefit.co, said that the company is delighted to have Ayushmann as its official brand ambassador. Ayushmann fits the brand’s consumer persona perfectly, being progressive yet practical in his lifestyle and purchase decisions. The association aims to strengthen the company’s brand identity and expand its affinity across the country.
Wakefit.co recently received Series D funding and plans to scale its brand-building efforts and expand its omnichannel presence, and category presence. The company has also launched 22 physical stores across the country and plans to open over 100 stores by the end of FY24. Ayushmann’s association with Wakefit.co will further bolster the company’s efforts to create meaningful conversations about improving the quality of sleep and home among Indians.
