● City’s corporates, NGOs, educational institutions, start-ups pledge to reach half a million citizens and help them improve their health
● Multi-stakeholder collaboration designed to help bring down city’s NCD burden
Bengaluru, NFAPost: Led by Rotary (District 3190), Arogya World, and Bangalore Political Action Committee (BPAC), the city witnessed the first Arogya City summit which calls for a movement to reduce the growth of Non-Communicable Diseases (NCDs) in the city.
The event witnessed overwhelming participation of Bengaluru’s corporates, entrepreneurs, NGOs and educational institutions to accept the challenge towards making Bengaluru India’s first Arogya City.
Speaking at the Arogya City Summit, Karnataka Health, Family Welfare and Medical Education Minister Dr. K Sudhakar said Non-Communicable Diseases are growing in Bengaluru at an alarming rate and recent surveys have pointed out that 25% of the city’s population are diabetic.
“Long working hours, a sedentary lifestyle and poor dietary habits are at the root of this surge. The Arogya City initiative has come at the appropriate time and I am confident the movement will aid us in our fight against the problem of NCDs. The Government of Karnataka will extend every support to the Arogya City initiative to transform Bengaluru into India’s First Arogya City,” said Karnataka Health, Family Welfare and Medical Education Minister Dr. K Sudhakar.
The Arogya City campaign honours and celebrates the pioneering Pledgemakers who form a high-impact group, Champions20 (C20) for their commitment to this noble cause. They cover the following themes:
· Screening for NCDs (AI Health Highway, Biocon Foundation, Rotary District 3190, Social Alpha, RxDx)
· NCD Prevention and Control (Arogya World, Clinikk, Kempegowda International Airport, Swasti Health Catalyst, Wipro Cares)
· Advancing Mental Health (Mpower an initiative of Aditya Birla Education Trust, The Lalit Ashok)
· Increasing Physical Activity (Jayanagar Jaguars, Nexus Shantiniketan)
· Advancing Health of the Elderly (LVBL, Senior Ji, and Vayah Vikas)
· Youth Outreach (Agastya International Foundation, AstraZeneca Pharma India Limited, mLAC, and Mount Carmel College)
Spurred by the campaign’s tagline, #ChallengeAccepted, this group will reach 500,000 citizens and help them tangibly improve their health.
Sharing her thoughts at the event, Arogya World Founder and CEO Dr. Nalini Saligram said NCDs are a challenge in Bengaluru like city.
“We congratulate the first of our Pledgemakers – the C20 group – for stepping up and Accepting the Challenge. Enhancing the health of our people will be a long-drawn process and we are committed to working towards transforming Bengaluru into India’s first Arogya City,” said Arogya World Founder and CEO Dr. Nalini Saligram.
Dr. Devi Shetty, noted cardiac surgeon and Chairman & Founder of Narayana Health, and one of the brand ambassadors of the campaign said as a cardiac surgeon he asks myself every time if the patient needs an extensive medical procedure.
“Often, patients can avoid such situations by simply looking after their health through lifestyle changes- good diet, adequate physical activity and regular consultation with their doctor,” said Narayana Health Founder and Chairman Dr. Devi Shetty.
Ashwini Nachappa, Arjuna Awardee, Former Olympian and Brand Ambassador said lifestyle diseases affect largely the younger population and that is a matter of great concern.
“The Arogya City effort heralds a collective movement to help the people of Bengaluru live healthy lives and prevent disease,” said former Olympian and Arjuna Awardee Ashwini Nachappa.
As per a World Economic Forum (WEF) whitepaper from 2021, 43% of Bengalureans suffer from obesity, while a staggering 65% of the population does not indulge in meaningful physical activity.
The report also corroborates the fact that Bengaluru is turning out to be the diabetes capital of the state, if not the country. It states that 22% of people in the city were diabetic. Not only do NCDs have an impact on the health of the city, but they can also have a devastating impact on personal financial security and the city’s economic growth.
The Arogya City movement’s crux is the prevention and control of NCDs, and mental well-being, and leveraging technology for a healthier tomorrow. An art installation called “Heart of Junk” at Nexus Malls, and a hoarding at Bangalore Airport are other campaign elements that are drawing the city’s attention.
Speaking at the event, Arogya City Project Advisory Committee Chairman K Jairaj (IAS Retd) said Bengaluru is a progressive, forward looking city.
“I am glad this movement is starting here. I have high hopes for what this group of passionate leaders can achieve – together,” said Arogya City Project Advisory Committee Chairman K Jairaj (IAS Retd).
Rotary 3190 District Governor Rtn Jitendra Aneja said getting different stakeholders to take ownership of health projects in the city is a brilliant idea.
“We at Rotary are keenly looking forward to making significant public health impact through our pledge,” said Rotary 3190 District Governor Rtn Jitendra Aneja.
Bangalore Political Action Committee (B.PAC) CEO Revathy Ashok said she is truly excited to see the number of pledges made by stakeholders showing their concern and commitment to improve the health of our citizens.
“It is a matter of great pride that Bengaluru is the first city in the country to launch the Arogya City initiative,” said Bangalore Political Action Committee (B.PAC) CEO Revathy Ashok.
About Rotary (District 3190)
Rotary is a global network of 1.4 million neighbors, friends, leaders, and problem-solvers who see a world where people unite and take action to create lasting change – across the globe, in our communities, and in ourselves. For more than 110 years, Rotary’s people of action have used their passion, energy, and intelligence to take action on sustainable projects. For more information, visit: https://rotaractdistrict3190.org/
About Arogya World
A non-profit organization, Arogya World (www.arogyaworld.org), a recipient of the prestigious 2022 UN Interagency Task Force and the WHO Special Programme on Primary Health Care Awards, has been working for more than a decade to prevent non-communicable diseases (NCD), – diseases like diabetes, heart disease, cancer, and chronic lung diseases – through health education and lifestyle change. For more information, visit: https://arogyaworld.org
About Bangalore Political Action Committee (B.PAC)
Bangalore Political Action Committee (B.PAC) is a non-partisan non profit organization that aims to improve governance in Bengaluru and to enhance the quality of life of every citizen. For more information, visit: https://bpac.in/
