NBA-Branded Merchandise Includes a Comprehensive Range of Adult and Youth Apparel, Accessories, Back-to-School Supplies and Collectibles
Mumbai, NFAPost: The National Basketball Association (NBA) and Reliance Retail Ltd., India’s largest retailer with more than 15,800 stores nationwide, today announced a multiyear collaboration to launch an extensive range of NBA merchandise in India.
As part of the collaboration, Reliance Retail today introduced a wide selection of NBA team and league-branded products to fans in India, including a comprehensive range of adult and youth apparel, accessories, back-to-school supplies, toys, collectibles and more.
The new merchandise is available for fans at select Reliance Retail stores across the country and on Reliance Retail’s e-commerce platforms. In addition, Reliance Retail will provide fans and customers who visit its stores with interactive NBA experiences, including sweepstakes, Reliance Foundation Jr. NBA activations, NBA game highlights and related content on in-store TVs, and more.
The collaboration builds on the NBA’s longstanding relationship with Reliance, which includes the Reliance Foundation Jr. NBA program, multiyear broadcast and streaming agreements with Viacom18 and Jio, and a collaboration with Lakmé Fashion Week that offered fashion designers from across India the opportunity to create exclusive NBA capsule collections.
NBA Senior Vice President of International Licensing and Business Development Rob Millman said Reliance has been a trusted partner of the NBA for years, and through this collaboration the company looks forward to strengthening retail presence in India together.
“As the NBA’s popularity in India continues to grow, making products more broadly available reflects our commitment to providing fans in India with a more wide-ranging NBA experience,” said NBA Senior Vice President of International Licensing and Business Development Rob Millman.
NBA India Associate Vice President of Global Partnerships Siddharth Chury said NBA India is excited to work with Reliance Retail to expand the range of NBA products available to fans in India.
“As a leading sports and lifestyle retailer, Reliance Retail will help us meet the growing demand for NBA-branded products and allow our fans to express their NBA fandom through a far-reaching range of merchandise and apparel. Through the integration of these retail platforms with our grassroots and fan engagement initiatives, we aim to deliver NBA experiences to our fans that go well beyond just a shopping destination,” said NBA India Associate Vice President of Global Partnerships Siddharth Chury.
Reliance Retail Ltd President & CEO (fashion and lifestyle), Akhilesh Prasad said the NBA is one of the most followed sports leagues globally, and Reliance Retail is excited to offer an extensive range of merchandise to NBA fans in India.
“Our goal is to ensure that Reliance Retail stores are the go-to destination for NBA fans across the country,” said Reliance Retail Ltd President & CEO (fashion and lifestyle), Akhilesh Prasad.
For more information on Reliance Retail Ltd., visit www.relianceretail.com. Fans in India can follow the NBA on Facebook (Facebook.com/NBAIndia), Instagram (@NBAIndia) and Twitter (@NBAIndia) and download the NBA App for the latest news, updates, scores, stats, schedules, videos and more.
About the NBA:
The National Basketball Association (NBA) is a global sports and media organization with the mission to inspire and connect people everywhere through the power of basketball. Built around five professional sports leagues: the NBA, WNBA, NBA G League, NBA 2K League and Basketball Africa League, the NBA has established a major international presence with games and programming available in 214 countries and territories in more than 50 languages, and merchandise for sale in more than 200 countries and territories on all seven continents.
NBA rosters at the start of the 2021-22 season featured a record 121 international players from 40 countries. NBA Digital’s assets include NBA TV, NBA.com, the NBA App and NBA League Pass. The NBA has created one of the largest social media communities in the world, with 2.1 billion likes and followers globally across all league, team, and player platforms. Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.
About Reliance Retail Limited:
Reliance Retail Limited is a subsidiary of Reliance Retail Ventures Ltd. (RRVL), the holding company of all the retail companies under the Reliance Industries Ltd. group.
Reliance Retail is the largest and the most profitable retailer in India with the widest reach. It has been listed as the second fastest growing retailer in the world and ranks 56th in the list of Top Global Retailers as per Deloitte’s Global Power for Retailing, 2022 report. Reliance Retail is the only Indian Retailer to be featured in the list of Top 100 global retailers.
