New innovations in Adobe Experience Cloud are customising experiences for millions of people and from startups to big firms in India, the aim now is to make the digital economy personal, Adobe said
New Dehi, NFAPost: New innovations in Adobe Experience Cloud are customising experiences for millions of people in milliseconds and from startups to big enterprises in India, the aim now is to make the digital economy personal, the software major said on Wednesday.
New innovations in Adobe Experience Cloud empower businesses to build and deliver personalised customer experiences at scale, with accelerated content velocity, seamless customer journeys and real-time customer data from Adobe’s enterprise-grade customer data platform (CDP).
Adobe India Vice President and Managing Director Prativa Mohapatra said from startups to enterprises, delivering tailor-made and intelligent content for customers is key to driving growth in this unique market.
“To stay ahead in India’s hyper-competitive market landscape, businesses must understand the context behind every customer interaction and unlock actionable insights,” said Adobe India Vice President and Managing Director Prativa Mohapatra.
Adobe Experience Cloud applications are now powered by Adobe Experience Platform that transforms data into real-time, unified customer profiles.
“The need to build a future-proof customer experience management strategy has never been more important than it is now,” Adobe India Vice President and Managing Director Prativa Mohapatra said during the ‘Adobe Summit 2022’.
With Adobe Experience Cloud, healthcare enterprises can also design and deliver more personalised experiences, empowering consumers to actively manage their own health.
Adobe President Digital Experience Business Anil Chakravarthy said customer experiences and seamless journeys – built on insights, data and compelling content — are what make the digital economy personal.
“Adobe Experience Cloud is the go-to personalization engine in the digital economy, empowering every business to engage deeply with their customers across all digital channels,” said Adobe President Digital Experience Business Anil Chakravarthy.
Adobe Experience Cloud is being used by 75% of Fortune 100 companies to power customer experiences.
