Chinese Goods Missing from Markets – Strong Push for Vocal for Local
New Delhi, NFAPost: Preparations for Diwali and related festivities are in full swing across Delhi and other parts of the country, with traders aiming to attract as many customers as possible to drive significant growth in their businesses.
Following the increased footfall and sales during Raksha Bandhan, Navratri, and Karva Chauth, traders are expecting a turnover of approximately INR 4.25 lakh crore across the country during this Diwali season, with Delhi alone projected to see business worth around INR 75,000 crore.
Chandni Chowk MP and Confederation of All India Traders (CAIT) Secretary General Praveen Khandelwal stated that grand preparations are underway in markets across Delhi and nationwide for Diwali and the festival season.
“Mr. Khandelwal shared that s”hops across the country’s metropolitan cities, Tier 2 and Tier 3 cities, towns, and villages will be decorated in line with the Diwali theme. Colorful lights, rangolis, and other decorative elements will be emphasized to create a festive atmosphere and attract more people to the markets,” said CAIT Secretary General Praveen Khandelwal.
He also mentioned that, anticipating a sharp increase in demand during the festival season, traders have already begun to stock various items such as gift items, clothing, jewelry, electronics, mobile phones, furnishings, decor items, puja materials, rangoli, idols and pictures of deities, ready-made garments, toys, food items, confectionery, electrical goods, consumer durables, and more.
CAIT National President B.C. Bhartia added that traders are also considering various discounts and promotional offers to attract customers.
“Offers like ‘Buy One-Get One’ or special Diwali discounts could be provided to entice customers. Given the heavy crowds expected during Diwali, traders have requested special arrangements from the police and local administration for security and traffic control, while trade associations are also planning to deploy additional private security guards.
CAIT Secretary General Praveen Khandelwal emphasised that markets across Delhi and India are fully prepared for Diwali, actively implementing new strategies to compete with the challenges posed by e-commerce, and are set to achieve substantial business during this festival season.
