New Delhi, NFAPost: Bharti Airtel on Wednesday announced a network-based solution that will use artificial intelligence (AI) and 250 parameters to detect spam calls and messages for the telecom company’s customers.
The solution was developed in-house and starting on Thursday it will use a proprietary algorithm to identify and classify calls and text messages as “suspected SPAM”, said Gopal Vittal, managing director and chief executive officer of Bharti Airtel. It has been shown to successfully identify 97% of spam communication.
The solution analyses real time parameters such as a caller or sender’s usage patterns, call/SMS frequency, and call duration. By cross-referencing this information against known spam patterns, the system accurately flags suspected spam calls and SMSes.
The solution is based on 250 parameters, including the velocity and volume of calls, frequency of device changes, number of short-duration calls, geographical spread of calls, time on the network, number of names on the same KYC, and robo-calling devices, to analyse whether an incoming call or SMS is spam.
Airtel’s network size sets the solution apart from existing platforms such as Truecaller, according to Gopal Vittal. The solution has two filters: One at the network level and the other at information technology systems. Every call and SMS passes through this dual-layered “AI shield”, which has learned from Airtel’s network traffic over the past few months.
“In two milliseconds, our solution processes 1.5 billion messages and 2.5 billion calls every day. This is equivalent to processing 1 trillion records on a real-time basis using the power of AI. Our solution has successfully identified 100 million potential spam calls and 3 million spam SMSes originating every day,” said Gopal Vittal.
