JSW MG Motor India Unveils India’s First Intelligent CUV with Innovative Battery as a Service (BaaS) Model
New Delhi / Gurugram, NFAPost: JSW MG Motor India has officially launched the MG Windsor, India’s first Intelligent CUV (Crossover Utility Vehicle), at an introductory price of Rs. 9.99 Lakhs, with a pioneering “Battery as a Service” (BaaS) ownership model.
This groundbreaking offering includes a nominal fee of Rs 3.5 per km for battery rental*, making it more affordable for consumers to experience electric mobility without the hefty upfront cost of a traditional EV battery.
Industry-First Features Redefining Ownership
In an effort to break barriers in the electric vehicle (EV) market, JSW MG Motor India has introduced several industry-first initiatives:
- A lifetime battery warranty for the first owner of the Windsor.
- An assured 60% buyback value after three years or 45,000 kilometers.**
- One year of free charging at public charging stations through the eHUB by MG app.
This revolutionary BaaS ownership program eliminates the high upfront battery cost, enabling customers to pay for usage based on their driving distance, significantly lowering the entry barrier for full-sized EVs in the Indian market. As Parth Jindal, Director of JSW MG Motor India, highlighted, “The Windsor’s flexible ownership model ensures a more economical and hassle-free experience for our customers.”
An Intelligent CUV with Segment-Leading Features
The MG Windsor is designed to cater to Indian consumers seeking a blend of luxury and practicality. Combining the comfort of a sedan with the versatility of an SUV, it offers segment-first features that redefine its category:
- Aero Lounge seats that recline up to 135°, providing unmatched comfort.
- Infinity View glass roof, offering a panoramic experience.
- 15.6-inch GRANDVIEW touch display, the largest in its segment.
- The largest boot space in its class, with a capacity of 604 liters.
- A best-in-class wheelbase of 2,700 mm for superior comfort and space.
Powered by a 38 kWh battery, the MG Windsor delivers an impressive range of 331 kilometers*** and 100 kW (136 PS) of power. The vehicle is equipped with advanced technology through the i-SMART platform, offering 80+ connected features and 100+ AI-based voice commands. The MG-Jio Innovative Connectivity Platform (MG-Jio ICP) enhances the smart experience, enabling home-to-car functionality for seamless control.
Driving Sustainable Mobility with Advanced EV Technology
The Windsor’s electric powertrain is powered by a PMS motor and offers four driving modes—Eco+, Eco, Normal, and Sport—delivering a maximum torque of 200 Nm for smooth acceleration. Fast charging is also a highlight, with the capability to charge the battery up to 80% in just 40 minutes using a DC fast charger.
JSW MG Motor India CEO Emeritus Rajeev Chaba said the MG Windsor addresses the key concerns of EV ownership—initial cost and charging convenience.
“Through BaaS and the eHUB app, we’ve created a smart, seamless EV ecosystem for our customers, encouraging more people to embrace electric vehicles,” said JSW MG Motor India CEO Emeritus Rajeev Chaba.
A Vision for the Future of Indian Mobility
Available in three variants—Excite, Exclusive, and Essence—the MG Windsor is offered in four distinctive colors: Starburst Black, Pearl White, Clay Beige, and Turquoise Green. Built on a Pure EV platform, the Windsor not only stands out for its futuristic design and smart technology but also for its affordability, making it accessible to a broader section of Indian buyers.
With its luxurious, spacious interiors, advanced safety features, and user-friendly connected technology, the MG Windsor is set to disrupt the Indian automotive landscape. As Parth Jindal aptly put it, “The Windsor is a milestone in our journey to deliver innovative, sustainable mobility solutions for India. It’s a car that merges luxury, style, and power—an ideal solution for the modern Indian family.”
