Available in two petrol and a diesel engine option – Equips all three powertrains with Advanced Dual Clutch Automatic Transmission
Launches first ever Dual Clutch Transmission in Diesel in the segment
Debuts the new – Hyperion Gasoline Direct Injection engine and 1.5 L Kryojet Diesel engine
Mumbai, NFAPOst: Tata Motors announced the launch of Tata Curvv – The SUV Coupe, at a starting introductory price of Rs 9.99 lakh.
Marking a big milestone for the Company and entering the fastest growing mid-SUV segment with ICE options in an innovative and disruptive body style, Tata Motors has launched the Curvv in three engines options, all provided with an Advanced Dual Clutch Automatic Transmission.
With the powerful new Hyperion gasoline direct injection engine, 1.2L Revotron petrol engine and the new 1.5L KryoJet diesel engine with the segment’s first Dual Clutch Transmission in Diesel, the Company is giving the consumers a good mix of options to choose from, each suited to their unique needs.
In a high growth segment populated with boxy-SUV body styles, Tata Motors, true to its DNA, has disrupted the category by democratizing the premium SUV Coupe design – a body style that is widely recognized globally for being aspirational.
The Curvv is one of its kind in the segment with best-in-class safety, segment first features, multiple and unique powertrain options. Available in six distinct colours – Gold Essence, Daytona Grey, Pristine White, Flame Red, Pure Grey and Opera Blue, the Tata Curvv will be offered in Accomplished, Creative, Pure and Smart personas.
According to Tata Motors Passenger Vehicle Ltd. and Tata Passenger Electric Mobility Ltd Managing Director Shailesh Chandra the launch of the Tata Curvv is a significant leap towards automotive excellence as it brings to India a new SUV Coupe body style that has so far been recognised globally and has only been available in premium categories.
“True to our DNA of always introducing segment defining products, the Curvv is currently the most unique offering in the Mid-SUV segment and successfully embodies our commitment to innovation in design and technology. The recently launched Curvv.ev has received a great response and the customers have been enamoured by the its design and style, coupled with the high-end features on offer,” said Tata Motors Passenger Vehicle Ltd. and Tata Passenger Electric Mobility Ltd Managing Director Shailesh Chandra.
Furthermore, he said the first in industry EV and ICE price parity has also positively impacted their sentiments.
“The introduction of the Curvv further enhances our SUV portfolio as a comprehensive Mid-SUV product with multiple powertrains, several first in segment features, a brand new capable architecture – ATLAS and Level 2 ADAS. To sweeten the package, we have priced the Curvv extremely attractively, across all variants, making it irresistible for all consumer needs. We are excited to launch this car into the market today and are confident that our customers will enjoy this differentiated offering,” said Tata Motors Passenger Vehicle Ltd. and Tata Passenger Electric Mobility Ltd Managing Director Shailesh Chandra.
Built on 5 key pillars of ‘Shaped to Stun’, ‘Shaped for Grandeur’, ‘Shaped for Performance’, ‘Shaped for Innovative Technology’ and ‘Shaped for Absolute Safety’, the Curvv is set to solidify Tata Motors’ position as one of India’s strongest SUV players with a comprehensive range of products on offer.
Following the innovative persona strategy, each persona has been thoughtfully curated keeping in mind the unique preferences and lifestyles of its diverse audience. These personas allow each individual to choose a Curvv that truly resonates with their personal style and driving desires.
