· The majority of stores will be in Maharashtra where the company is planning to strengthen its footprint
· Aims to broaden its reach to 20 additional cities, with 50% of the expansion in Mumbai, Pune, Nashik, Amravati, Nagpur, and Kolhapur
Mumbai, NFAPost: Colorbar Cosmetics, one of India’s leading cosmetics brands, announced the opening of 100 new retail stores in the western region of India with majority of them in located in Maharashtra as part of its aggressive expansion strategy.
With an extensive presence across 200 cities in India, Colorbar aims to strengthen 100 new stores in the West region, out of which 78 will be in Maharashtra, which is a testament to its unwavering dedication to broadening its reach across the country.
The brand is set to expand its reach to 20 more cities in India in 2023, with Mumbai, Pune, Nashik, Amravati, Nagpur, and Kolhapur leading 50% of the expansion.
Speaking on the company strategy, Colorbar Cosmetics Founder and Managing Director Samir Kumaar Modi said Maharashtra has always been one of the key performing markets for the company and is thrilled to unveil our plans for retail expansion in the state.
“Our aim is to establish a stronger foothold and bolster our position in the beauty industry driven by the philosophy of ‘Made for Magic’, and to deliver a unique and unforgettable experience to every individual by infusing color and magic into their lives,” said Colorbar Cosmetics Founder and Managing Director Samir Kumaar Modi.
Furthermore, Colorbar Cosmetics Founder and Managing Director Samir Kumaar Modi said the company is deeply committed to empowering individuals across India through the pioneering initiative Beauty Assistant (BA) Programme.
“This innovative programme embodies the belief ‘Dare to Dream’ and offers unique incentives that are designed to help individuals embark on a ‘magical journey’ that creates pathways to achieve financial independence,” said Colorbar Cosmetics Founder and Managing Director Samir Kumaar Modi.
Stating that Colorbar Cosmetics strives to be a multifaceted force for positive change, Colorbar Cosmetics Founder and Managing Director Samir Kumaar Modi said the company’s goal is promoting equality and economic empowerment for everyone.
“The brand has 3,000 Beauty Advisors, with women representing over 70% of this talented cohort. These Beauty Advisors are presented with a remarkable opportunity to earn up to Rs 2,00,000 (two lakh rupees) per month, alongside numerous additional benefits such as medical insurance, home and car ownership, and other attractive perks which is an industry first move,” said Colorbar Cosmetics Founder and Managing Director Samir Kumaar Modi.
Through their BA Programme, Colorbar Cosmetics is creating a new paradigm for success and inspiring a new generation to achieve their full potential and attain emotional and financial freedom.
The brand has also introduced Project Lagan, a program that recognizes the contributions of its Beauty Associates by providing them with a wedding shagun worth INR 50,000 upon completing a five-year tenure with the brand.
Colorbar Cosmetics is a brand that is at the forefront of innovation, consistently pushing the boundaries of the beauty industry to introduce products that redefine the Indian beauty market.
Demonstrating its dedication to sustainable practices, the brand recently unveiled its latest offering, India’s first-ever refillable lipstick ‘Take Me As I Am,’ a revolutionary product that reflects the brand’s commitment to clean and sustainable beauty.
This launch marks a significant milestone for Colorbar and emphasizes the brand’s relentless efforts to develop eco-friendly products, that are ultimately revolutionizing the beauty industry.
The brand also introduced a personal care brand ‘Co-Earth’, from the house of Colorbar, a brand that is built on the fundamental belief of co-existing with mother nature. Its personal care solutions are derived from nature, and the brand follows a Clean Beauty Promise.
Co-Earth gives back to nature by contributing a significant portion of its sales to impactful conservation and rescue efforts that protect and save endangered species, such as elephants, bears, leopards, rhinos, and tigers.
About Colorbar
Colorbar believes that it is everyone’s birth-right to express themselves and unleash the magic that lies within. It takes the liberty to dive into a world of magic with confidence and reveal your inner thoughts, ideas and dreams through beauty and style for all. The unswerving idea behind ‘You and Colorbar are Made for Magic’ is for one to build limitless possibilities and extravagantly evolve with flair, drama and irresistible charm.
While the brand’s philosophy gravitates towards the purpose of empowering every soul, every gender and celebrating all in their eccentric elements, the 8-pointed Colorbar star, the mnemonic, points towards the direction that represents absolute freedom, resonating with the symbol of the formidable power of magic.
Born and raised in India, Colorbar forayed into the beauty industry looking for creative formulas to bring an unparalleled experience to its consumers. The brand follows the belief of – change being the only constant, and ensures that it leads with quality in every step of the way. The brand also signifies the promise of being your truest self, unapologetically. With the essence of gender-neutrality and inclusivity being at its heart, Colorbar envisions a world full of beauty and originality.
Colorbar has a comprehensive range of innovative products to address to each one’s unique needs. These products are curated and packaged in France, Germany, Italy, Korea & the United States of America, to deliver brilliant colors, luxurious textures and effective results. All products are ISO certified, 100% cruelty-free and conform to US, EU, UK & Japan FDA standards.
The brand holds a strong geographical footprint in the country with more than 100+ exclusive stores, more than 1300 multi-brand outlets and partner chains like Shoppers Stop, Lifestyle, New U, Pantaloons. To cater to one’s needs more conveniently, Colorbar’s products are available on the website – www.colorbarcosmetics.com and partner websites that include Myntra, Flipkart and many more.
