Bengaluru, NFAPost: Popular Kannada actress Priyanka Upendra inaugurated the second showroom of Aukera Jewellery at Jayanagar on Wednesday.
Aukera Grown Diamond Jewellery, a lab-grown diamond brand known for its authenticity and sustainability, also launched the world’s first uncut lab-grown diamond collection, ‘The Queen’s Reserve Polki Collection’.
Speaking about the collection, Priyanka Upendra said it is a really special feeling to be a part of the launch of lab-grown polki diamonds for the first time in India.
“The new collection, ‘Queen’s Reserve’ looks absolutely gorgeous, and I am thrilled to wear it and showcase it. Today, there is a rise in conscious consumerism, especially among the younger generation,” said popular actress, philanthropist, producer, and Head of the Uppi Foundation Priyanka Upendra.
Speaking about the launch of the collection and store, Aukera Jewellery Founder and CEO Lisa Mukhedkar said the company is thrilled to introduce the new Polki collection, crafted with uncut lab-grown diamonds.
“Polki diamonds, historically cherished for their intricate designs and cultural significance, have been a staple in Indian ceremonies for centuries. Through our new collection, we are combining this rich tradition with modern elegance, offering larger, bolder jewellery pieces perfect for special occasions,” said Aukera Jewellery Founder and CEO Lisa Mukhedkar.
Handcrafted by skilled artisans spanning six generations, Aukera Jewellery Founder and CEO Lisa Mukhedkar said the collection features exquisite designs adorned with emeralds, rubies, and pearls. “We have curated this collection with a lot of love and passion and are excited to finally showcase the end result to our customers,” said Aukera Jewellery Founder and CEO Lisa Mukhedkar.
In keeping with the commitment to No Compromise Diamond Jewellery, Aukera Jewellery Founder and CEO Lisa Mukhedkar said the company demonstrates the same through innovation, authenticity, and sustainability in the diamond industry,
The company is expecting to capitalise the rising acceptance of grown diamonds, coupled with an increasing preference for high-quality jewellery and larger carat sizes. After the inauguration of the first branch in Bengaluru, the brand witnessed exponential traction over the past year.
Aukera Jewellery Founder and CEO Lisa Mukhedkar also made it clear that the company will focus on diamond only and there is plans to double down on its aggressive retail-first strategy by launching new experience centers in cities across India.
