Chennai, NFAPost: Ace Turtle, leading technology-native retail company and Shoppers Stop, well-known premium omni-channel fashion and beauty destination announced the launch of Dockers, leading global khaki brand.
Dockers’ versatile and timeless collection for men will be available across 15 Shoppers Stop stores and on shoppersstop.com, marking a significant milestone for both the brands. The Dockers collection at Shoppers Stop features a carefully curated selection of clothing and accessories designed for the modern Indian consumers.
From chinos and shirts to sweaters and jackets, each piece embodies Dockers’ commitment to quality craftsmanship, innovative materials, and timeless design. Whether navigating the urban jungle or exploring uncharted territories, Dockers empowers individuals to embrace their authentic selves with confidence and style.
Shoppers Stop executive director & CEO Kavindra Mishra said it has been the company’s constant endeavour to offer premium brands to Indian consumers.
“In line with our journey towards premiumisation, our strategic collaboration with ace turtle to launch Dockers signifies our commitment to curating the best brands for our customers. Dockers brings a timeless blend of quality and style that resonates with the evolving preferences of the modern Indian consumer,” said Shoppers Stop executive director & CEO Kavindra Mishra.
Shoppers Stop executive director & CEO Kavindra Mishra said Dockers collection will resonate strongly with those who appreciate timeless classics with a modern twist.
Ace Turtle CEO Nitin Chhabra said Ace Turtle is delighted to partner with Shoppers Stop to reach a wider audience across the country.
“Shoppers Stop’s extensive reach and brand recognition, coupled with Dockers’ global appeal, creates a winning combination for success. We aim to leverage our unique technology-driven operating model and omnichannel commerce expertise to take Dockers to millions of Indian consumers through relevant online and offline channels,” said Ace Turtle CEO Nitin Chhabra.
Ace Turtle CEO Nitin Chhabra said tech-enabled pan-India reach, data-driven approach, deep consumer understanding will aim to unlock new opportunities presented by the dynamic Indian fashion retailing market.
The Dockers brand has been the authority in khaki pants for nearly 40 years and sparked a revolution in the way millions of men dressed around the world, shifting from the standard issue suit to a more casual look. Today, the brand has evolved into a casual lifestyle brand for both him and her that’s been winning over consumers across the globe. Dockers is a division of Levi Strauss & Co. and is available worldwide.
