Dubai,NFA Post:Tata Soulfull, a pioneer in the good-for-you Snacks and Breakfast Cereals segment, is being launched in the GCC.Tata Soulfull is part of Tata Consumer Products Limited- a focused consumerproducts company uniting the principal food and beverage interests of the Tata Group under one umbrella.Signature products from Tata Soulfull’s award-winning portfolio of millet-based snacks and cereals will now be available across the UAE and Kuwait with plans to expand further across the GCC over the next 6-12 months.With the declaration of 2023 as the International Year of Millets by the United
Nations, these ancient grains have garnered the spotlight, reflecting a growing
recognition of their potential in strengthening food security, and contributing to
sustainable agriculture.
Tata Soulfull has rightly taken the initiative to create innovative and delicious
products that celebrate this nutrient-rich game-changer rich in proteins, iron and
calcium and is catering to evolving consumer preferences. This innovation happens
at India’s largest fully customized value-added millet processing unit.
Products currently on the shelves include Tata Soulfull Millet Muesli Crunchy and
Millet Muesli Fruit & Nut from the muesli range and Tata Soulfull Ragi Bites Crunchy
Choco and Ragi Bites Choco Fills from the finger millet based cereal range. These
are perfect, wholesome options either as an anytime snack or to kickstart one’s day.
Tata Soulfull Ragi bites Crunchy Choco and Ragi bites Choco Fills are both crafted
with chocolate and reinforce the brand's emphasis on providing both taste and
crunchy bite in one delightful snack. With their Maida (refined wheat flour) -free
composition, offering a wholesome alternative for children, these products are
designed to win the approval of parents and their little ones.
“The global health and wellness trend is driving consumers towards more nutritious
and wholesome food choices. Millets fit well into this narrative with their myriad
health benefits,” said Prashant Parameswaran, MD & CEO of Tata Consumer
Soulfull, “People want to eat healthy and our research for new products is now based
on these findings. Where we score is in creating imaginative, attractive, and super
tasty cereal mixes and snacks that are irresistible and nourishing, both for children
and adults.”
“The popularity of our Tata Soulfull Muesli has grown exponentially, and Ragi Bites
No Maida Choco recently won the Nielsen Breakthrough Innovation Award 2023 for
product ingenuity and delivering value at scale. This acknowledgement of our
continuous efforts to revive Indian Millets in more unique and convenient formats is
what drives us, and we are confident that the Middle East’s discerning consumers
will follow suit and choose Tata Soulfull.”
“In a world where water is scarce, millets are an ideal crop. In addition to their high
nutritional benefits, millets can grow in conditions that many other crops can’t
tolerate. They are heat tolerant and need significantly less water than other grains.
Millets are now also seen as a smart food that needs to be incorporated into one’s
diet as we aim for a more eco-conscious future,” he added.
Tata Soulfull cereals are now available in leading retails stores across the UAE at
attractive prices.
