- Inaugurated in the esteemed presence of Brand Ambassador Virat Kohli
- Luminous Power Technologies’ renowned brand, Amaze, sets ambitious goals to augment its market presence and consumer engagement over the forthcoming three years.
- Pioneering sustainability initiatives, the company is poised to take a prominent stance in the solar sector, prominently featuring its exceptional array of solar solutions.
- To enhance accessibility, Amaze is all set to introduce its product line on carefully chosen online retail platforms.
Bengaluru, NFAPost: Amaze, a prominent provider of power backup solutions in India, has introduced its most comprehensive range of energy solutions to date. As one of the fastest-growing brands in the inverter and battery sector in India, Amaze is offering an extensive lineup of inverters, batteries, and solar products engineered to endure prolonged and frequent power disruptions. With a strategic objective to bolster its presence across India, the company is set to launch its product range on selected online retail platforms, enhancing accessibility for potential consumers in tier 2 and 3 cities across the country.
The unveiling event was graced by renowned cricketer Virat Kohli, who joined the Luminous Power Technologies team, including Preeti Bajaj, CEO and MD, Neelima Burra, Senior VP and Chief Strategy, Transformation and Marketing Officer, Amit Shukla, Senior Vice President & Country Head – Energy Solutions Business, and Rajesh Kalra, Vice President – Amaze Energy Solutions Business.
Preeti Bajaj, CEO and MD of Luminous Power Technologies, remarked, “Amaze has solidified its reputation as a high-performance, energy-efficient, and dependable brand, catering to the aspirations of emerging India with uninterrupted power supply. The retail and energy sectors are witnessing the next wave of growth in Bharat, emanating from tier 2 and 3 cities with increased purchasing power. With a strategic emphasis on innovation, sustainability, and expansion, Amaze is poised to make a significant impact on India’s energy landscape. Our target is to double our market share and customer touchpoints in the next 3 years, utilizing our extensive distribution network. We intend to fuel our growth further with a strong focus on high-capacity inverters and solar solutions.”
“India is on the pathway to building a sustainable power network as it strives to achieve Net Zero targets. In a world where sustainable energy is imperative, Amaze Solar Solutions has been developed to serve a wide range of consumers, from individual homeowners to small enterprises. We are empowering our consumers to make conscious choices about their energy consumption while contributing to a greener planet,” Preeti Bajaj added.
According to Amaze Brand Ambassador Virat Kohli, “I’m extremely delighted to be part of the Amaze family. Passion and reliability are the common quotients that I share with the brand. The idea is always to strive for the better, and I hope Amaze continues to deliver reliable and efficient power backup to Indian homes and businesses so that they can pursue their calling uninterrupted.”
Virat Kohli has been associated with the Amaze brand since 2018 and has played a pivotal role in the company’s marketing and social campaigns over the years. The Amaze brand embodies trust and performance, qualities that align seamlessly with Virat Kohli’s persona. He epitomizes the fulfilment of aspirations and dreams, a trait that resonates with Amaze’s core values and dedication to customer-centricity.
The Amaze product range has been meticulously developed to cater to the needs of consumers and businesses affected by erratic power supply. The offerings encompass advanced high-capacity inverters for homes and small commercial establishments, complemented by long-lasting and robust batteries. Additionally, the impressive solar solutions portfolio includes solar inverters, C10-rated solar batteries, and state-of-the-art solar panels. Featuring sturdy build quality and advanced technologies, Amaze products have been engineered to deliver uninterrupted power backup during outages, ensuring the seamless operation of households, businesses, and critical equipment. The new range of solar inverters is designed to deliver high performance, catering to a diverse array of consumer requirements.
