New Delhi, NFAPost: Chinese smartphone brand Honor will relaunch in India through a licensing deal with a local company and is aiming to start domestic manufacturing by early next year, its country head told Reuters.
Honor had stopped selling its smartphones in India and reportedly retreated last year amid limited marketing budget and less prudent portfolio management.
“India was never a focus market for the Huawei Technologies-owned Honor until 2020 – when it was forced to spin-off the brand and reassess strategy,” said Neil Shah, vice president at Counterpoint Research.
Honor’s comeback is underpinned by a licensing deal with a newly formed Gurugram-based firm Honor Tech for an undisclosed “agreed-upon cost” tied to the transfer of technology and hardware.
It will launch three variants of Honor phones in India, with the mid-ranged Number series expected by September.
The company, wholly owned by local shareholders, will make, sell and service Honor-branded smartphones in India.
