Bengaluru, NFAPost: Indeed, leading job site revealed data around retail jobs in India in the pre and post-pandemic era, which states demand for skilled store managers intensified.
According to the data, from April 2019-2023, overall demand slipped by almost 17%. In the early dawn of the covid-19 pandemic from April 2019 to 2020, brick-and-mortar stores received negligible footfall, causing demand to drop by 36%.
As traditional retail stores grappled with this turbulence, the industry continued to face a double-digit downturn in both demand, and supply for retail jobs. However, as the dust began to settle in the following year, there was a significant surge of 46% rise in job postings from April 2021-22.
Job seeker interest too shot up by a massive 52%. Retailers geared up for in-person end-of-season sales, phygital stores were on the rise, and the need for skilled store managers intensified.
More recently, there seems to be a talent mismatch in the availability and interest for store managers as demand increased by 6% from April 2022-2023.
The top cities receiving the highest job seeker interest for store manager roles were Delhi (11.15%), Bengaluru (8%), and Mumbai (7%).
Commenting on the research report, Indeed Talent Strategy Advisor Rohan Sylvester said the Indian retail industry has undergone a remarkable transformation.
“As middle-class income families experience increased purchasing power, many continue to favor the social aspect of in-store shopping with loved ones. Retailers need store managers to help manage workload during end-of-season sales,” said Indeed Talent Strategy Advisor Rohan Sylvester.
Many tier 2 cities are investing in infrastructure to build several grade-A malls and large shopping centers, as population returns to these cities. Currently, cities such as Pune, Ahmedabad, Lucknow, and Coimbatore are projecting a combined interest for store manager jobs, nearly 12% on Indeed’s platform.
About Indeed
More people find jobs on Indeed than anywhere else. Indeed is the #1 job site in the world (Comscore, Total Visits, September 2021) and allows job seekers to search for millions of jobs in more than 60 countries and 28 languages.
Over 3 million employers use Indeed to find and hire new employees, making Indeed the largest job site in the U.S., Canada, and the world. More than 300 million users each month search for jobs, post resumes, and research companies on Indeed, and Indeed delivers 2.5X more hires than other branded job sites combined (Among BreezyHR clients, Sources of Hire Report 2021, U.S.). For more information, visit www.indeed.com.
