San Francisco, NFAPost: Select content creators on Twitter will now be eligible to get a part of the advertising revenue the company earns.
The content creators will get a share of revenue from ads displayed in their replies. Twitter added that to be eligible, the creators should be verified users with at least 5 million impressions on their posts in each of the last 3 months.
Additionally, creators must have a Stripe payment account, which is the platform Twitter has partnered with for payouts.
Twitter will streamline the application process by launching an application system for ad revenue sharing. Creators will have the convenience of applying for both Creator Subscriptions and Creator Ads Revenue Sharing by accessing the Monetization section within their account settings.
This move by Twitter aligns with its broader strategy to empower content creators and offer them avenues to earn a livelihood directly through the platform.
Earlier this year, Twitter introduced the option for users to offer paid subscriptions to their content, providing an additional revenue stream for creators.
Elon Musk, the billionaire who acquired Twitter in October of last year, has previously stated that the company will pass on the entire subscription revenue to creators during the first year, excluding payment gateway charges.