New Delhi, NFAPost: Veet®, renowned worldwide for its depilatory products, is set to redefine at-home hair removal with the launch of Veet Professional® wax strips. In an immersive 360-degree campaign titled ‘Professional Waxing made easy #VeetItToBelieveIt’, the brand’s ambassador, Katrina Kaif, emphasizes the effectiveness, convenience, and superior results achievable through this revolutionary hair removal solution.
Promising smooth skin for up to 28 days, Veet Professional® ready-to-use full-body wax strips eliminate even the shortest* hair strands. The product packaging includes a unique QR code that guides consumers to instructional videos, helping them learn the proper techniques for self-waxing in the comfort of their homes.
Dilen Gandhi, Regional Marketing Director, South Asia – Health & Nutrition, Reckitt, commented on the campaign, stating, “Today, consumers are increasingly opting for effective and quick self-grooming solutions at home. Veet is committed to providing a seamless and superior experience that guarantees remarkable results within minutes. Our latest campaign, ‘Professional Waxing made easy #VeetItToBelieveIt,’ featuring brand ambassador Katrina Kaif, elevates self-waxing to a professional level, empowering consumers to achieve salon-like results by themselves. Veet takes pride in delivering this experience to millions across India.”
Anupama Ramaswamy, Chief Creative Officer at Havas Worldwide India, added, “Veet Professional® wax strips place the power of waxing back into the hands of every woman. Not only does it offer professional waxing-like results, but it also surprises users with its ease of use. Hence, the TV commercial was designed to incorporate an element of surprise. While the campaign highlights the professional results that can be achieved with Veet Professional®, it cleverly showcases brand ambassador Katrina Kaif in an unexpected manner.”
The ‘Professional Waxing made easy #VeetItToBelieveIt’ campaign effectively engages modern young women who seek professional yet convenient solutions for their everyday tasks. The accompanying TV commercial features a young woman preparing for work, effortlessly waxing within minutes using Veet Professional® wax strips. This newfound confidence and convenience enable her to wear what she desires and start her day, leaving her friends amazed. The commercial also showcases brand ambassador Katrina Kaif, endorsing Veet Professional® wax strips as a quick, easy, and dependable solution for achieving professional-quality waxing results anywhere and at any time.
Veet Professional® wax strips are now available in retail stores across India and various e-commerce platforms, with prices starting at INR 109 for Half Body Wax Strips (8 Strips).
