Bengaluru, NFAPost: Kellogg’s and HERSHEY’S, two globally renowned companies, have joined forces to introduce a new cereal variant called Kellogg’s HERSHEY’S Chocos® in India. The collaboration between Kellogg India and HERSHEY’S aims to provide consumers with a delectable chocolatey experience through a strategic licensing partnership.
Kellogg’s HERSHEY’S Chocos® is a heart-shaped chocolate-dipped cereal made with wheat that transforms milk into a delightful chocolatey treat. This cereal is designed to captivate kids, who can enjoy it with milk for breakfast or relish it as a delightful snack at any time of the day. The introduction of Kellogg’s HERSHEY’S Chocos® promises to infuse mornings with more fun and excitement.
The launch of Kellogg’s HERSHEY’S Chocos® is accompanied by a television commercial (TVC) that revolves around a young child and his canine companion. Through an engaging conversation, the two express their enthusiasm and affection for the new Chocos® variant. This TVC sets the tone for a Pan-India campaign spanning two months, further supporting the product launch.
Vinay Subramanyam, Senior Director of Marketing at Kellogg South Asia, shared insights on the launch, stating that with the reopening of schools, households across the country will experience the familiar morning rush as children hurriedly prepare for school and parents strive to get them ready. Subramanyam believes that Kellogg’s HERSHEY’S Chocos® will be warmly embraced by both children and parents during these hectic times. The product is positioned as a source of “too much chocolatey fun,” adding excitement to the idea of breakfast with milk. By combining the legacies of Kellogg’s Chocos® and HERSHEY’S, the collaboration aims to create an irresistible chocolatey experience that will be adored by children. Subramanyam further suggests that this delicious breakfast cereal could even find its way into children’s school bags as a tasty snack.
Ankit Desai, Director of Marketing at Hershey India, expressed enthusiasm about the partnership, highlighting the opportunity to bring together two iconic brands that have long been favoured by millions of consumers. The launch aims to combine Hershey’s beloved premium, chocolatey experience with the crunch of Kellogg’s Chocos®. The association will be promoted through various channels and stores, supported by an endearing campaign that intends to bring smiles to countless consumers.
Shahrukh Irani, Executive Creative Director at Ogilvy India, shared excitement about unveiling a unique TV commercial for the new variant. Irani emphasized the communicative power of the TVC, stating that it conveys the idea that Kellogg’s HERSHEY’S Chocos® offers an incredibly enjoyable chocolatey experience by letting the dog do the talking. The adorable banter between the boy and the dog effectively conveys this message and is sure to be a source of immense fun for children.
The new Kellogg’s HERSHEY’S Chocos® variant is available in a 325gm pack, priced at Rs. 235. Consumers can conveniently purchase it from stores across various retail channels, including modern trade (MT), general trade (GT), and e-commerce platforms. As part of an exciting launch offer, more than a million trial-size packs of Kellogg’s HERSHEY’S Chocos® will be given for free along with Kellogg’s Chocos® boxes and other variants. This offer allows consumers to experience the new product and entices them to keep coming back for more.
Link to the TVC: https://www.youtube.com/watch?v=9AJ761Z39-w
