New Delhi, NFAPost: Times Prime, in collaboration with BBH India, has launched its groundbreaking Omni-channel campaign titled “The Mighty Membership.” This campaign utilizes artificial intelligence (AI) to create larger-than-life figures that represent the powerful empowerment experienced by Times Prime members. The AI-generated images will be displayed across billboards, social media, and various other channels.
The objective of the campaign is to showcase the numerous benefits of Times Prime membership through visually captivating AI-generated images. Times Prime members can enjoy a wide range of experiences, including subscriptions and perks in entertainment, lifestyle, news, movie premieres, gourmet dining, and networking events.
Pankaj Arora, an advertising photographer who worked on the campaign, expressed his delight and the challenges involved in harnessing the power of AI to create appealing visual content. Arora commended Times Prime for consistently offering exceptional experiences to its members and believed that the campaign would add another feather to the brand’s cap.
“The Mighty Membership” initiative encompasses an Omni-channel approach, including engagement, growth, outdoor, social, and digital channels. The campaign marks a shift in Times Prime’s messaging style, adopting a more targeted format that highlights the exclusive benefits provided by top brand partners and the every day “mighty” experiences they enable.
BBH’s Vice President and Head of Delhi, Radhika Burman, expressed excitement about the collaboration and emphasized that the campaign’s utilization of AI to generate visually appealing content is a groundbreaking approach. Burman applauded Times Prime’s history of pioneering marketing campaigns and believes that “The Mighty Membership” will further elevate their achievements in this regard.
In conclusion, Times Prime’s AI-generated Omni-channel campaign, “The Mighty Membership,” showcases the remarkable daily benefits that make Times Prime members’ lives truly powerful. By leveraging AI and collaborating with BBH India and photographer Pankaj Arora, Times Prime has successfully created a visually captivating campaign that embodies the essence of ‘mighty’ in every interaction. Moreover, as the first brand in India to employ AI in out-of-home advertising, Times Prime continues to push boundaries and pave the way for innovative marketing strategies.
