Licious, the renowned meat brand, has successfully captured the essence of their juicy chicken in their latest campaign. Aptly named “Juicy, Delicious, must be Licious,” the campaign showcases the irresistible appeal of Licious’ chicken. The centerpiece of the campaign is a captivating film featuring a chicken lover savoring a remarkably juicy piece of chicken, while onlookers can’t help but crave the same experience. The film concludes with the tagline, “Juicy, Delicious… Must be Licious!”
Santosh Hegde, VP-Marketing at Licious, explains the motivation behind the campaign, stating, “Since our inception, Licious has been revolutionizing the meat industry by setting new standards in freshness and quality. Through extensive consumer research, we have discovered that for our customers, the taste of the chicken is the ultimate test. This is where Licious stands out—it offers juicier chicken that takes your meals to the next level. We employ various measures, from ensuring the proper upbringing of the birds to maintaining a flawless cold-chain system that preserves the moisture until it reaches your kitchen. This campaign aims to introduce our customers to the realm of exquisite chicken taste—the Licious way. The film is bound to tantalize your senses and leave you yearning for a bite of succulent, juicy Licious chicken, promising a delightful gastronomic experience.”
Adarsh Atal, Executive Director – Creative at Tilt Brand Solutions, adds, “This campaign was pivotal for us. Licious has built its brand on the foundation of offering the freshest, highest-quality chicken. Our task this time was to emphasize that Licious chicken is not only the freshest but also the tastiest and juiciest available. We took a creative leap by showing that when the chicken is so juicy and flavorful, it is not only enjoyable to consume but also a pleasure to witness someone relishing it.”
The film brilliantly captures the concept of juicy Licious chicken in a truly mouthwatering manner. Set in an office cafeteria, the scene unfolds with a woman preparing to enjoy her lunch. As she opens her lunchbox and gazes longingly at her food, her colleagues and those nearby eagerly watch her every move. She lifts a chicken drumstick to her mouth and takes a bite, closing her eyes in sheer bliss as she savours the moment. Almost magically, the entire cafeteria mirrors her actions, seemingly entranced by the sight of the succulent chicken. This symphony of taste and the pleasure of indulging in tender, juicy chicken continues, accompanied by finger-licking and the delectable sight of juices dripping along the hand. In that moment of gastronomic ecstasy, the world fades away for everyone in the cafeteria. Finally, the secret is revealed—it’s the juicy, delicious taste of Licious chicken that has captivated them all. A quirky jingle at the end reinforces the message of “Juicy Juicy Licious,” leaving viewers craving for more.
Indulge in the delightful film featuring delectable chicken here, and satisfy your cravings with juicy Licious chicken here.
