Bengaluru, NFAPost: Aditya Birla Capital, the financial services arm of the Aditya Birla Group, has launched Udyog Plus, a comprehensive business platform designed specifically for MSME customers. This B2B digital platform offers a wide range of solutions to support and fuel the growth and success of MSMEs, including financing, protection, investments, advisory services, and value-added services.
Udyog Plus is accessible through the Aditya Birla Capital website’s financing section, catering to both existing and new customers of Aditya Birla Finance. It provides a complete suite of financing solutions, ranging from unsecured business loans to customized secured lending and supply chain financing solutions. The platform also offers curated business loans. The 360-degree solution suite covers financing, insurance, and investment services for MSMEs and their entire ecosystem, including promoters, owners, and employees. Additionally, Aditya Birla Capital has collaborated with the National Payments Corporation of India (NPCI) to offer digital payment options to MSMEs through its subsidiaries.
Udyog Plus is positioned as a comprehensive one-stop solution, providing MSMEs with a wealth of features and tools to seamlessly achieve their business goals. The platform offers a paperless digital journey for business loans up to Rs 10 lakh and integrates with government e-commerce websites and private e-commerce platforms to provide credit facilities to sellers. To further enhance the offerings, Aditya Birla Finance has partnered with leading solution providers to offer value-added services such as free access to business networking platforms, digital commerce tools, corporate travel solutions, zero balance bank accounts, accounting and payroll tools, tax filing assistance, and specialized knowledge content.
Mrs Vishakha Mulye, CEO of Aditya Birla Capital Ltd., emphasized the importance of MSMEs as key drivers of the Indian economy and stated the company’s commitment to supporting their growth. Mr Rakesh Singh, MD & CEO of Aditya Birla Finance Ltd., expressed excitement about the launch of Udyog Plus, aiming to empower MSMEs to achieve new levels of success. Aditya Birla Finance already has a strong presence in the MSME segment, with significant assets under management and year-on-year growth in business loans.
Aditya Birla Capital adopts a digital-first approach to drive product innovation, acquire customers directly, deliver frictionless customer experiences, and provide superior service across its businesses. The company has established Aditya Birla Capital Digital Limited (ABCDL), a wholly-owned subsidiary, to develop an omnichannel Direct to Customer (D2C) platform. This platform serves existing and new customers and acts as a one-stop solution for delivering personalized investment, financing, and advisory solutions. Additionally, Aditya Birla Capital has launched INFINITE, a start-up engagement program, to collaborate with tech-driven start-ups in co-creating solutions that enhance customer journeys and operational efficiencies.
Through the launch of Udyog Plus, Aditya Birla Capital aims to serve MSME customers more effectively, strengthen its value proposition in the market, and contribute to the government’s vision of a financially inclusive and digitally empowered India.
