Duroflex, in collaboration with renowned cricket icon Virat Kohli, is championing the cause of promoting the value of quality sleep for a long and healthy life. Kohli’s strong alignment with the brand’s mission has led him to take on the role of brand ambassador for Duroflex, propelling the message of the vital role of quality sleep to a wider audience.
The collaboration between Duroflex and Virat Kohli aims to revolutionize the conversation surrounding quality sleep and its undeniable impact on overall well-being. By highlighting the link between quality sleep and a healthier, more fulfilling life, Duroflex showcases its unwavering commitment to raising awareness about this essential aspect of optimal health. Leveraging Virat Kohli’s prominence in the sports and fitness world, this partnership is poised to amplify the message of quality sleep, inspiring individuals to prioritize their sleep for a healthier tomorrow. The announcement was made during a press conference attended by Mathew Chandy, CMD and Sleep Evangelist of Duroflex, as well as Mohanraj J., CEO of Duroflex.
Under the banner of #GreatSleepGreatHealth, Duroflex aims to lead the narrative and foster in-depth discussions about sleep as a fundamental necessity for a healthy life and lifestyle. The brand has always been passionate about sleep, presenting facts and research that emphasize its connection to good health. The brand narrative now elevates sleep not only as a refreshing exercise but also as a crucial aspect of overall well-being. Virat Kohli, known for his commitment to fitness and professional athleticism, recognizes the importance of sleep for a healthy life. He prioritizes sleep in his daily routine, acknowledging its significant impact on his health and performance as a sportsman.
Expressing his thoughts on becoming the face of Duroflex, Virat Kohli stated, “As a professional athlete, I understand the importance of sleep and recovery in maintaining peak physical and mental health. I strongly believe that prioritizing good quality sleep can lead to a healthier and more fulfilling life, both in your career and with your loved ones. It’s not just about getting enough hours of rest; it’s also about the quality of sleep one gets. I ensure I get deep restorative sleep. Duroflex’s commitment to promoting the importance of quality sleep for a longer, healthier life aligns with my personal beliefs. Becoming the brand ambassador was a natural decision for me because I believe in the brand’s mission. I am excited to bring a new dimension to the brand and drive its message of sleeping better for a long, healthy, and enhanced quality of life.”
During the conference, Virat Kohli also launched Duroflex’s latest innovative offering, Neuma, India’s first-ever firmness adjustable mattress. This technologically advanced mattress allows individuals to adjust its firmness to multiple levels of comfort, tailoring the mattress to their specific sleep patterns, body postures, and health. Neuma is scientifically designed to promote deep restorative sleep by creating a personalized sleep experience, enabling every sleeper to customize their sleep. With this product, Duroflex aims to elevate the sleep solutions market in India to new heights.
Mohanraj J., CEO of Duroflex, commented, “As a brand with a rich legacy and a leading position in the sleep solutions market, Duroflex is committed to advancing the importance of good sleep. We are proud to announce our collaboration with Virat Kohli, who shares our passion for the significance of sleep. His voice is perfect for carrying forward this mission. With the launch of our new product, NEUMA, we solidify our promise to help India sleep better. Duroflex is excited for the journey ahead and remains dedicated to providing innovative and effective sleep solutions to our customers while driving conversations about the role of sleep.”
Mathew Chandy, CMD of Duroflex and Sleep Evangelist, emphasized, “At Duroflex, we firmly believe that good quality sleep is an essential component of a healthy and fulfilling life. However, many of us tend to overlook the importance of sleep and its impact on our mental and physical well-being. We are delighted to have Virat Kohli as our partner in our mission to promote the importance of good sleep. Given his disciplined and healthy lifestyle, Virat is the perfect ambassador for this cause. He truly resonates with our brand’s mission of helping India sleep better for a fulfilling life. Together, we hope to generate conversations about the significance of good sleep and empower individuals to prioritize sleep for better health and well-being.”
