Bengaluru, NFAPost: Tata Tea Gold Care is encouraging people to express their love for their mothers by gifting them a special experience at Vega Mall in Bengaluru. The brand has created a memorable interactive event at Vega City Mall, allowing consumers to celebrate and show love to their mothers.
As part of the campaign #MyTurnToCare, Tata Tea Gold Care organized a fully tech-enabled on-ground mall activation. They set up a kiosk with a photo booth and a café-like setup where consumers could have a “chai pe charcha” session with their mothers at the Tata Tea Gold Care stall. They also had their photo taken, which resembled a limited edition Mother’s Day pack of Tata Tea Gold Care.
These limited edition packs aim to celebrate the genuine and natural caring bond between a mother and her child, while also highlighting the brand’s ‘care’ proposition. Tata Tea Gold Care is known for its exquisite blend of valley-grown teas with the goodness of five natural ingredients: Tulsi, Ginger, Brahmi, Cardamom, and Mulethi, which contribute to one’s well-being.
To participate in the campaign, participants can submit their picture entry and a special message for their mother on the special microsite www.TataTeaGoldCare.com. The first 1000 entries will win a personalized pack of Tata Tea Gold Care, which will be delivered to their homes within 2-4 weeks.
To amplify the campaign, Tata Tea Gold Care has collaborated with famous social media influencers, including film and TV celebrities like Kajal Aggarwal, Sameera Reddy, Anushka Sen, Jannat Zubair, and Saloni Gaur. These influencers will spread the word about the campaign among their friends and followers.
Puneet Das, President of Packaged Beverages (India and South Asia) at Tata Consumer Products, shared that the campaign celebrates the special bond between mothers and their children, showcasing their stories through photo-personalized tea packs. The personalized packs pay homage to the strength and genuine care of these mothers. Tata Tea Gold Care aims to engage with consumers through disruptive and personalized experiences and takes pride in integrating unique variable printing technology for this campaign. They are excited to collaborate with Trigon Digipack Private Limited and Tree Designs to bring consumers’ special moments with their mothers to life.
During the on-ground activity, the customized pack images and messages were simulcasted on the big LED screen in the mall, making the mothers feel like celebrities on Mother’s Day. Consumers were encouraged to capture and share photos and videos of this special moment on social media.
Tata Tea Gold Care is a blend of fine valley-grown teas with the goodness of five natural ingredients. It offers a combination of taste and care in every cup, with ingredients like Tulsi for immunity, Ginger for cold and cough, Brahmi for memory improvement, Cardamom for digestion, and Mulethi for sore throat. The brand aims to provide an irresistible taste combined with wellness.
Tata Consumer Products Limited is a consumer products company that brings together the food and beverage interests of the Tata Group. Their portfolio includes tea, coffee, water, RTD, salt, pulses, spices, ready-to-cook and ready-to-eat offerings, breakfast cereals, snacks, and mini meals. Tata Consumer Products is the second-largest branded tea company globally and has a reach of over 201 million households in India. They have a consolidated annual turnover of approximately Rs. 13,783 Crores and operate in both Indian and international markets.
