Stars N Stripes, co-founded by Rahul Sheth and Kunal Gavankar, has recently launched a new content publishing page on Instagram called “In The Air.” The page revolves around the theme of ‘Love’ and aims to tell short stories centred on this topic.
Founded in December of the previous year, In The Air was created by Rahul Sheth, the co-founder and business officer, and Kunal Gavankar, the creative head and co-founder of Stars N Stripes. Recognizing the need for a platform that showcases the lighter side of relationships and provides people with an opportunity to connect, share their love experiences, and learn from one another, the duo embarked on this venture with a passion for spreading love and laughter.
While love serves as the central theme, In The Air offers a diverse range of content, including funny videos, memes, and jokes about relationships. The page is designed to be a place where followers can unwind, destress, and laugh. In addition to videos, viewers can also find inspirational quotes, personal stories, and interesting advice on building strong relationships.
Rahul Seth expresses his thoughts on the project: “Love can be challenging at times, but it’s also a source of joy and laughter. With this page, I hope to bring a smile to people’s faces and remind them that love can be fun and light-hearted.”
Kunal emphasizes creating relatable content that is both basic and insightful, with a touch of humour. He explains, “The best thing about our content is that it is all spontaneous. The idea is to connect with today’s youth, who enjoy light and fun content. There is no blueprint or PPTs happening in our office. It is just a group of like-minded people creating content for fun.”
In just five months since its launch, In The Air has already amassed an impressive following of over 18K followers, with numerous reels and videos reaching 2–3 million views. The engagement on the page has been exceptional, with over 4 million likes, shares, and saves.
Reflecting on the positive response to their new initiative, Kunal shares, “As of now, we have posted more than 60 reels on the page and have received encouraging feedback. At Stars N Stripes, we are thrilled to see the overwhelming response to our new initiative, ‘In The Air.’ We are excited to continue creating content that resonates with our audience. We invite everyone to join us on this journey of love and emotions.”
Rahul emphasizes that all the content on the platform is curated in-house, stating, “All the content that you see on the page is conceptualized, written, shot, directed, edited, and even the people who feature in it are all a part of Stars N Stripes. Once an idea is constructed, the team starts brainstorming the screenplay, which takes a lot of effort in order to create original content and dialogue. There are times when we shoot it but aren’t happy, and we go back to do it again.”
In summary, Stars N Stripes has launched “In The Air,” a content publishing page on Instagram centred around the theme of ‘Love.’ With a focus on providing light-hearted and relatable content, the page has quickly gained a significant following and engagement, showcasing the team’s dedication to spreading joy and laughter through their creative storytelling.
