Indeed, the American job listing website is launching its second campaign in eight months, aiming to match job seekers with the right opportunities. The new campaign highlights the challenges faced by job seekers in finding the perfect job and emphasizes the efforts made by Indeed’s engineering and product teams to continually improve their algorithms for better job matching.
The previous campaign by Indeed in 2022 focused on discouraging referral hiring in small businesses, while the current one caters to all types of job seekers. This timing aligns with the season of appraisals and increments, where individuals often evaluate their career options and seek new opportunities.
Nishita Lalvani, the director of Indeed India and SEA, recognizes that India stands out as a bright spot amidst global economic uncertainty. With a growing labour force and a significant Gen Z population constituting around 27% of the total population, India presents a unique opportunity for Indeed.
One of the campaign’s ads depicts a delivery executive experiencing rejection as a door is slammed in his face. While this scene reflects a reality faced by some individuals, Lalvani clarifies that the intention was not to demean any particular job role but rather to present a typical workday scenario.
To maximize its reach, the campaign is available in seven languages—Hindi, Marathi, Bengali, Gujarati, Tamil, Telugu, and Kannada—and is being showcased on JioCinema during the ongoing Indian Premier League (IPL).
Indeed’s ongoing efforts to connect job seekers with the right job opportunities and its focus on the Indian market underscore its commitment to addressing the evolving needs of the workforce and supporting India’s growing labour force.
