Delhi, NFAPost: Philips India has recently launched the #ComebackYourWay campaign, aiming to shed light on the challenges faced by mothers and encourage society to support them in pursuing their passions and careers. The campaign features the renowned tennis player, Sania Mirza, who symbolizes the strength and resilience of mothers as she competes against societal obstacles in a tennis match. The campaign emphasizes the importance of assisting mothers in their comeback journeys and highlights the role of the Philips Avent Breast Pump in helping them balance work and childcare responsibilities.
The campaign was initiated when Sania Mirza reached out to her followers on social media, urging them to pledge their support for mothers seeking to make a comeback. The response was overwhelming, with over 10,000 pledges from people across the country who resonated with the campaign’s message. Building upon this success, Philips Avent has launched #AskAvent, a knowledge hub catering to lactating and breastfeeding mothers. The platform offers resources such as expert consultations, articles, and blogs related to breastfeeding, all provided free of charge.
The #ComebackYourWay campaign celebrates the strength and determination of mothers, advocating for support and encouragement in pursuing their dreams on their own terms. It acknowledges the pressure women often face to quickly resume their pre-motherhood lives and emphasizes that mothers deserve respect and admiration. Deepali Agarwal, Head of Personal Health at Philips Indian Subcontinent, expressed Philips’ commitment to bringing meaningful innovation to consumers and supporting parents in their delicate balance between caring for their babies and self-care.
Sania Mirza, known for her advocacy of women’s rights and empowerment, is an ideal representative for the campaign. Having personally experienced the challenges of being a mother and a professional athlete, she believes that with the right support, women can successfully make a comeback to their pursuits on their own terms. The campaign will be featured on various social media platforms, including Philips India and Philips Avent India’s Instagram handles, Philips India’s YouTube page, Sania Mirza’s Instagram page, and Momspresso’s Instagram and Facebook handles.
Overall, the #ComebackYourWay campaign by Philips India serves as a celebration of motherhood while urging society to provide the necessary support for mothers to pursue their aspirations and careers. By highlighting the stories of strong and resilient mothers like Sania Mirza, the campaign inspires women to persevere in their dreams and ambitions even after becoming mothers.
