Bengaluru, NFAPost: OnMobile Global, a renowned company in the mobile gaming and entertainment industry, has recently introduced its first-ever Software-as-a-Service (SaaS) gamification platform for brands in various sectors. The platform, named Gamize, marks a significant milestone in OnMobile’s global business transformation strategy for the new fiscal year. Banglalink, a prominent telecommunications company, has become the first partner to collaborate with OnMobile in utilizing the Gamize platform.
Gamize, being a SaaS-based gamification platform, offers fully customizable solutions that cater to different industries. Its primary focus is on user acquisition, engagement, and retention for a brand’s website or application. In today’s highly competitive markets, maintaining customer loyalty is a challenge, and reducing customer acquisition costs and minimizing churn are common obstacles for businesses. Gamize aims to address these issues by leveraging people’s natural inclination towards competition, achievement, and rewards. By employing gamification techniques, the platform encourages users to complete meaningful activities and behaviours while providing incentives for their participation.
Additionally, Gamize utilizes gamification methods to help businesses increase user numbers through referrals, which ultimately lowers customer acquisition costs. The platform is built on a robust product foundation that enables quick deployment, with pre-built integrations, and allows customers to develop and launch campaigns within minutes, instead of weeks. Furthermore, Gamize brings a strong partner ecosystem to OnMobile, allowing both enterprise customers and small and medium-sized businesses (SMBs) to take advantage of digital transformation modules and leverage OnMobile’s global presence to expand their businesses worldwide.
Sanjay Baweja, Managing Director and Global CEO of OnMobile Global expressed the company’s vision for Gamize, stating that they aim to extend the gamification platform to more than 500 enterprises and top brands across various industries by 2025. With Gamize, OnMobile aims to assist businesses in driving user acquisition, engagement, and retention by implementing customized strategies. Baweja also expressed gratitude to Banglalink for their trust in Gamize, which was utilized in the revamp of their MyBL app.
Mohit Kapoor, Digital Business Director of Banglalink, highlighted the positive impact of Gamize on their app engagement. Through the Gamize Module integrated into their MyBL SuperApp, Banglalink has successfully enhanced user engagement by introducing gamification features. The platform’s customizable user interface and user-friendly experience have set a new industry standard, captivating users and boosting engagement.
OnMobile Global, headquartered in Bangalore, India, has been a leader in the mobile gaming and entertainment industry for over 20 years. With a presence in more than 50 countries worldwide, the company is committed to developing customer-centric mobile gaming products and a wide range of digital offerings, such as videos, ringtones, and contests. Currently, OnMobile boasts over 83 million monthly users globally. For more information about the company, please visit www.onmobile.com.
